Trump Coin Plunges 93% Since January: Is The Meme Hype Officially Dead?

The speculative bubble around Trump Coin appears to have burst—spectacularly.

Since its peak in January, the token has shed a staggering 93% of its value. The dramatic fall from grace raises a critical question for the crypto market: are celebrity and politically-themed meme coins finally facing their reckoning?

From Political Rally to Market Rout

The token's trajectory mirrors a classic pump-and-dump narrative, fueled more by online chatter and political fervor than underlying utility. Initial hype propelled it to dizzying heights, only for gravity—and reality—to take hold.

The Cold Reality of Speculation

This isn't just volatility; it's a near-total erosion of value. The plunge highlights the extreme risk of investing in assets whose primary function is to be a talking point. It turns out that viral tweets and campaign slogans don't make for a sustainable treasury reserve asset—who knew?

The 93% drop serves as a stark, real-time case study in market sentiment flipping from euphoria to abandonment. For every story of a meme coin making millionaires, there are a hundred like this, where the exit liquidity was provided by the last bagholder. The hype cycle, it seems, has a very definitive expiration date.

Can Trump Coin Recover From Its Price Crash?

TRUMP’s price has seen a gradual decline since its launch earlier this year. The asset’s price surge soon after its launch was likely due to its alleged connection with President Trump. However, the HYPE around the coin seems to have died out over the last few months.

TRUMP’s lackluster performance also comes amid a larger bear market. The crypto sector has faced substantial challenges since October. The correction comes despite two interest rate cuts from the Federal Reserve. The market downtrend is likely due to the larger economy. Slow economic growth and high jobs figures have led to substantial worry among crypto investors. TRUMP, being sort of a memecoin, carries even more risk than traditional crypto assets. Since investors are taking a low-risk approach, TRUMP and other risky assets have faced substantial outflows.

Trump Coin’s price is unlikely to rebound unless the larger economy shows improvement signs. Many anticipate 2026 to be kinder to the crypto market, with many financial institutions predicting Bitcoin (BTC) to hit a new all-time high next year. BTC hitting a new peak could trigger another market-wide bull run. Such a scenario could lead to TRUMP gaining some momentum.