SNAP Stock Skyrockets After Crushing Earnings & Sealing $400M Perplexity AI Deal
Snap Inc.'s stock is riding high today—blasting past Wall Street estimates and dropping a bombshell $400 million AI acquisition.
Earnings surprise fuels rally
The social media player posted better-than-expected Q3 numbers, sending shares up 15% in premarket trading. Revenue growth outpaced analyst projections despite ongoing ad market headwinds.
Big bet on AI
That $400M Perplexity deal? It's Snap's largest AI acquisition to date—a clear play to integrate advanced chatbots and image recognition into its flagship app. Because what's a tech company in 2025 without an overpriced AI vanity project?
Street reacts with cautious optimism
While bulls cheer the double-barreled news, skeptics note Snap's history of burning cash on moonshots. 'Great quarter, questionable capital allocation,' quips one fund manager. The stock's now up 60% YTD—proving once again that in tech, you only need to be right once.
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Similarly, revenue ROSE 9.8% year-over-year to $1.51 billion, surpassing the consensus estimate of $1.49 per share.
Details of Snap’s Q3 Results and Outlook
Snap’s Daily Active Users (DAUs) of 477 million, exceeded expectations. Its global average revenue per user (ARPU) of $3.16 also beat estimates. Moreover, the company announced a $500 million stock buyback program.
Looking ahead, Snap guided for Q4 revenue between $1.68 billion and $1.71 billion, implying year-over-year growth of 8% to 10%, slightly above Wall Street’s forecast of $1.69 billion.
Perplexity Deal Brings AI-Powered Answers to Snapchat
Snap announced a strategic partnership with AI startup Perplexity AI, which will integrate its AI answer engine directly into Snapchat. The companies said this integration will give Snap’s nearly one billion monthly active users access to real-time answers from credible sources and the ability to explore new topics within the app.
Under the deal, Perplexity will pay Snap $400 million over one year through a mix of cash and equity, contingent on global rollout. Revenue from the partnership is expected to begin in 2026.
Snap CEO Evan Spiegel said Perplexity’s chatbot will appear by default in Snapchat’s chat inbox, with Perplexity controlling its replies. Snap will not run ads on those responses, but the integration could help Perplexity gain more subscribers. Spiegel added that Snapchat aims to use its chat platform to distribute AI agents, and users will still have access to Snap’s own My AI chatbot for real-time, sourced answers.
Snap Faces Shifting Policy Landscape
Snap cautioned investors that new global laws and regulations are starting to affect technology companies. Snap cited Australia’s proposed law setting a minimum social media age of 16, which could reduce user engagement. It also warned that upcoming age verification measures by Apple (AAPL) and Google (GOOGL) could further impact user numbers.
Despite these challenges, Snap reiterated its goal of reaching one billion monthly active users, though it expects daily active users to decline in the fourth quarter due to internal and external factors affecting some regions more than others.
Is SNAP Stock a Good Buy?
On TipRanks, SNAP stock has a Hold consensus rating based on four Buys, 22 Holds, and two Sell ratings. The average Snap price target of $9.23 implies 26.4% upside potential from current levels. Year-to-date, SNAP stock has lost 32.2%.
