Celsius Holdings Stock: The One Crypto Metric That Could Make or Break 2025

Crypto-infused beverage giant Celsius faces its make-or-break year—and the numbers don't lie.

Revenue growth projections hinge entirely on crypto adoption rates. Mainstream beverage companies are scrambling to catch up, but Celsius already rides the blockchain wave.

Watch institutional crypto inflows like a hawk. When big money moves into digital assets, Celsius stock historically pumps 3x harder than traditional beverage plays.

Retail crypto adoption metrics matter too. More wallets mean more thirsty degens reaching for Celsius cans instead of Red Bulls.

Ignore this metric at your own peril—while Wall Street analysts still think 'blockchain' is just a buzzword, Celsius quietly builds the future of caffeinated finance.

Image source: Getty Images.

The key metric

The metric that is arguably most critical to Celsius stock investors is its net sales.

In Q2, net sales ROSE to more than $739 million, a year-over-year increase of 84%. This impressive growth, however, was largely due to Alani Nu. Sales of Celsius brand products rose 9% year over year. While that was an improvement from recent quarters, it fell far short of the 129% growth for the Alani Nu brand.

Investors who have been following this stock the past few years know that massive sales growth helped take Celsius to a record closing price of $96.11 per share in Mar. 2024. Conversely, they likely also recall when slower purchases from a key distributor,, resulted in declining revenue growth and, in turn, a plummeting stock price as you can see below.

Data by YCharts.

PepsiCo has powered much of the sales growth for Celsius since the two companies signed a distribution agreement in Aug. 2022, and the snack and beverage giant remains critical to Celsius' continued success.

Meanwhile, selling, general, and administrative expenses rose 107% year over year amid acquisition-related costs and higher spending on marketing. Celsius shareholders need to keep track of these expenses as well.

Still, investors should note that Celsius' share of the U.S. market rose 1.8 percentage points to 17.3% last quarter. As long as Celsius continues to grow revenue at a rapid pace, investors are likely to bid the stock higher.