ANAP Doubles Down: Japanese Fashion Giant Accelerates Bitcoin Buying Spree Toward 1,000 BTC Target

Tokyo''s trendsetting apparel label ANAP just loaded up on more Bitcoin—bullishly inching toward its self-imposed 1,000 BTC treasury reserve.

Why it matters: While traditional retailers drown in inflation woes, this streetwear pioneer keeps stacking sats like a crypto hedge fund—proving once again that corporate balance sheets can moon harder than their stock prices.

The cynical take: Meanwhile, legacy finance still thinks ''blockchain, not Bitcoin'' is a viable strategy. Good luck with that.

ANAP joins other Japanese BTC firms like Metaplanet and Remixpoint

ANAP formally unveiled its ambitious target of holding more than 1,000 BTC by August 2025 on June 9, in a strategic MOVE that it dubbed the “Bitcoin Business” roadmap. The strategy consists of a combination of market purchases and a significant in‑kind capital contribution of 584.9135 BTC.

When the capital contribution is mixed in with its current BTC holdings, then the company currently holds around 738.37 BTC. This means that ANAP WOULD still need to purchase at least another 261.63 BTC or equal to $28.1 million in funds before August 2025 if it wants to hit its milestone.

Similarly, the Japanese investment firm Metaplanet has also announced its latest Bitcoin-centered target of acquiring 210,000 BTC by 2027. At the moment, the Japanese company holds around 8,888 BTC in its treasury.

Reflecting a wider trend of institutional Bitcoin demand among Japanese companies, the Japan-based energy consulting firm Remixpoint approved a $7 million Bitcoin purchase, raising its total BTC investment to $84 million last May.