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Brazil’s Méliuz Goes Full Bitcoin—First Public Company to Bet Big on Crypto Treasury
Brazil’s Méliuz Goes Full Bitcoin—First Public Company to Bet Big on Crypto Treasury
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In a move that’s either visionary or recklessly trendy, cashback platform Méliuz just became Brazil’s first publicly traded firm to allocate treasury reserves to Bitcoin. Wall Street analysts are already sharpening their pitchforks.
Why it matters: When traditional finance clings to inflation-riddled fiat, going full Bitcoin isn’t just a hedge—it’s a middle finger to monetary decay. Even if it crashes and burns.
The kicker: Watch legacy investors clutch their pearls as Méliuz sidesteps Brazil’s 10.06% inflation rate with a digital gold play. Because nothing says ’trust the system’ like abandoning it entirely.
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