Brazil’s Méliuz Bets Big on Bitcoin—Drops $28.4M as Institutions Keep Stacking Sats
Another day, another fintech jumping on the Bitcoin bandwagon—this time with Brazilian rewards platform Méliuz deploying nearly 10% of its cash reserves into BTC. Because nothing says ’hedge against inflation’ like volatile internet money, right?
Institutional adoption isn’t slowing down. While legacy banks still clutch their pearls over crypto, agile fintechs are quietly building treasury positions. Smart move or reckless gamble? The market will decide.
One thing’s certain: When traditional finance finally wakes up to Bitcoin’s store-of-value thesis, they’ll be buying the dip from companies like Méliuz who got in early. Just don’t expect Wall Street to admit it anytime soon.
Méliuz Plans to Buy Bitcoin in an ‘Accretive Way’
In a separate press release, the company said that it first made a Bitcoin purchase in March this year. Additionally, Méliuz plans to “accumulate Bitcoin in an accretive way for shareholders.”
“Rather than just allocating part of its cash to Bitcoin as a hedge against inflation or currency devaluation, the Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share.”
The company also recently joined Bitcoin For Corporations as an executive member.
“They’ve started integrating Bitcoin into their treasury, positioning themselves for long-term value in a rapidly evolving financial world,” wrote Bitcoin For Corporations, on Wednesday.
We’re thrilled to welcome @MeliuzOficial as an Executive Member of Bitcoin For Corporations!
Meliuz is transforming Brazil’s fintech landscape with a platform offering cashback, discount coupons, and financial services. As part of their strategy, they’ve started integrating… pic.twitter.com/2y3ovs2SBo
Inspired by Saylor’s Bitcoin Strategy Approach
Israel Salmen had met Strategy’s Michael Saylor early this month to celebrate Méliuz’s Bitcoin strategy journey. “Thank you for paving the way,” he wrote on X, posting pictures with Saylor.
Formerly MicroStrategy, the Saylor-led investment giant currently owns 568,840 BTC, valued at around $59 billion. Saylor and his firm have been inspiring several companies and tech firms in the Bitcoin accumulation race.
Strategy analyst Jeff Walton said that the company holds “more of the best asset,” appreciating its unprecedented exposure to Bitcoin.
Over 70 companies have so far adopted some form of BTC treasury. Last month, crypto payments firm Strike founder Jack Mallers announced a new venture, Twenty One, backed by Tether and SoftBank Group. The company is expected to hold over 42,000 Bitcoin at launch, making it the third-largest BTC treasury, after Strategy and Mara Holdings.
Metaplanet, often referred to as Asia’s Strategy, has also been in the pursuit of a similar Bitcoin accumulation model.
The company bought 1,241 BTC this week for $126 million, adding its total stash to 6,796 BTC valued at over $706 million. The firm aims to grow its holdings to 10,000 BTC by the end of 2025, following Saylor’s footsteps.
