McDonald’s McRib Triggers Another Bitcoin Rally—Because Why Not?

Fast food meets fast money—again. The McRib’s seasonal return has somehow become an unlikely crypto catalyst, sending Bitcoin traders into a frenzy. Here’s why the market keeps biting.

The 'McRib Effect' Strikes Back

No, it’s not a glitch. For the third year running, Bitcoin’s price chart mirrors the McRib’s limited-time availability. Correlation or cosmic joke? Traders don’t care—they’re too busy leveraging the hype.

Memecoins Take the Happy Meal Route

Altcoins piggybacked on the trend, with McRib-themed tokens surging 300% in 24 hours. Because nothing says 'sound investment' like a sandwich-backed speculative asset.

Wall Street Analysts: Still Confused

Traditional finance scratched its head as Bitcoin ripped past $40K amid the chaos. 'It’s irrational,' muttered one JP Morgan quant while secretly buying McRib NFTs.

Bon appétit, degenerates.

TLDR

• McDonald’s McRib return has coincided with a rise in Bitcoin’s price once again.
• McDonald’s Senior Marketing Director Guillaume Huin acknowledged the McRib-crypto market link.
• Bitcoin’s price surged by 6% following the return of the McRib this year.
• The McRib has historically been linked to strong performances in Bitcoin and stock markets.
• Past returns of the McRib have shown mixed results for Bitcoin’s price.

McDonald’s sparked attention on Monday when its McRib sandwich return coincided with a rise in Bitcoin’s price. The reintroduction of the popular item has historically been tied to strong performance in the crypto market. This year, the McRib’s comeback also followed an increase in Bitcoin’s value, catching the eye of both crypto enthusiasts and investors.

McDonald’s McRib Return Fuels Bitcoin Speculation

McDonald’s McRib is set to return to U.S. restaurants starting on Tuesday for a limited time. The return of the barbecue-flavored sandwich is often linked with price movement in Bitcoin. McDonald’s Senior Marketing Director Guillaume Huin commented on this phenomenon, stating,

“Some claim Bitcoin and S&P 500 tend to perform well after the McRib makes a comeback.”

The legendary McRib returns 11/11 at most McDonald's in the US.

It is our most-mentioned limited-time product online, higher than other evergreen items, particularly on X.

Funnily enough and entirely independent of McDonald's involvement, the McRib has recently found new… pic.twitter.com/R5LiuKTZiD

— Guillaume Huin (@HuinGuillaume) November 10, 2025

Huin referenced past years, such as 2017, 2020, and 2021, when the sandwich’s return coincided with market gains. “Coincidentally, when the McRib returned in December 2024, bitcoin hit a new all-time high,” Huin added. The pattern appears to excite both crypto fans and McDonald’s enthusiasts, fueling further speculation about the link.

Despite the trend, past McRib returns have not always coincided with a surge in Bitcoin’s price. In 2018 and 2022, the McRib’s return was followed by sharp declines in Bitcoin’s value. In fact, Bitcoin plummeted to $3,250 in 2018 and to $15,500 in 2022 after the sandwich made its comeback.

This inconsistent pattern has led some to question the true connection between the McRib and Bitcoin’s price movements. Some point to other factors, such as global economic trends or crypto market fluctuations, that may better explain the shifts in Bitcoin’s price. However, McDonald’s and the McRib remain a key point of focus in this ongoing debate.

McRib’s Comeback Coincides with Bitcoin Rise

The McRib’s reintroduction has become a pop culture event, especially within the crypto community. Internbrah, a pseudonymous X user, has been a vocal promoter of the McRib-crypto link. According to Internbrah, the McRib only appears to influence the markets when it returns in the U.S., not in other countries.

The McRib’s popularity has transcended its role as a fast-food item. In the crypto community, it is now seen as a potential market mover. Some even use it as a signal to predict Bitcoin’s performance in the coming months.

As the McRib begins appearing across the U.S., Bitcoin’s price shows a 6% increase from its previous value. On Monday, Bitcoin was trading around $105,600, marking a 1% increase in just 24 hours. This rise in Bitcoin’s value coincides with the McRib’s return, continuing the pattern observed in previous years.

McDonald’s continues to enjoy success with its seasonal McRib promotions. However, its reintroduction remains an unpredictable signal for Bitcoin’s future performance. The connection between the two continues to attract attention from both fast-food fans and crypto traders alike.