ElevenLabs Teams Up with Brazilian Star Fábio Porchat to Transform AI Voice Technology in Brazil

AI voice cloning just got a celebrity boost—and Brazil's entire digital landscape is listening.

Breaking New Ground

ElevenLabs partners with Fábio Porchat, one of Brazil's biggest comedic talents, to push AI voice synthesis into mainstream consciousness. No generic text-to-speech here—this is about capturing the unique rhythm, tone, and personality of a nationally recognized voice.

Why It Matters

Localized AI tools often struggle with accent, emotion, and cultural nuance. By collaborating with a homegrown icon, ElevenLabs isn’t just translating—it’s adapting. Think dubbing that doesn’t sound dubbed, audiobooks that keep their flair, and customer service bots that finally get the joke.

Bigger Than Voice

This isn’t just a tech upgrade. It’s a cultural play. Porchat’s reach—across TV, film, and social media—gives ElevenLabs instant credibility in a market hungry for personalized digital experiences. And if it works in Portuguese, it’ll probably work in Hindi, Mandarin, or Swahili too.

Of course, someone’s probably already tokenizing Porchat’s voice on a blockchain and calling it the next big DeFi narrative. Because why innovate when you can speculate?

Bottom line: Voices aren’t just being copied—they’re being scaled. And this time, it sounds real.

In a strategic MOVE to deepen its engagement in Brazil, ElevenLabs has announced a groundbreaking partnership with Brazilian comedian and television host Fábio Porchat. This collaboration marks the launch of the 'Judite 2.0' campaign, a voice-first initiative that showcases the capabilities of ElevenLabs' advanced AI-driven Agents Platform, according to ElevenLabs.

The Significance of Brazil in Voice Technology

Brazil, with its over 220 million Portuguese speakers and a vibrant creator economy, is a pivotal market for voice-driven experiences. The country’s $10 billion customer service industry is experiencing a surge in demand for more efficient and human-like interactions. Recognizing this potential, ElevenLabs has set its sights on Brazil as a hub for innovation in voice technology.

Fábio Porchat: A Bridge to Global Creativity

Fábio Porchat, known for his work with Porta dos Fundos and his roles in various Brazilian comedies, brings a unique blend of humor and creativity to the partnership. His voice, familiar across Brazil, serves as a cultural bridge, demonstrating how Latin creativity can be amplified globally through technology. Porchat's involvement allows ElevenLabs to offer voice licensing through their Iconic Marketplace, enabling creators and enterprises to utilize his voice in real-time AI applications.

Reviving an Icon: The Judite 2.0 Campaign

The 'Judite 2.0' campaign is a revival of the character Judite, initially introduced in 2012 as a satirical representation of Brazil's customer service inefficiencies. The new iteration, powered by ElevenLabs’ Text to Speech engine, embodies a more efficient and friendly AI agent, capable of engaging in natural conversations and providing instant responses. This transformation from a symbol of frustration to one of progress underscores Brazilian resilience and creativity.

The Evolution of Customer Service

The campaign provides an interactive experience where users can compare the original Judite with the revamped Judite 2.0. The contrast highlights the advancements in AI voice technology, from robotic replies and endless menus to instant, human-like interactions. This evolution is a testament to the potential of real-time AI voice agents in revolutionizing customer service.

Future Prospects

Looking forward, ElevenLabs plans to continue investing in Brazil, collaborating with local creators and cultural icons. This endeavor aims to further integrate voice technology into everyday interactions, enhancing connectivity and efficiency both locally and globally.

• ai
• brazil
• voice technology
• elevenlabs