21Shares & SocGen Forge Landmark Partnership to Supercharge Crypto ETP Liquidity

Wall Street meets blockchain in a power move that could reshape crypto accessibility.

Two finance heavyweights—crypto-native 21Shares and traditional banking giant Societe Generale—just joined forces to tackle the Achilles' heel of crypto ETPs: liquidity. Here's why it matters.

The Liquidity Game-Changer

By combining 21Shares' crypto expertise with SocGen's institutional-grade market-making, the partnership aims to tighten spreads and deepen order books—finally giving crypto ETPs the trading fluidity of their traditional counterparts.

Institutional Adoption Accelerator

This isn't just about smoother trades. The collaboration signals growing acceptance of crypto products by legacy finance players—even if some bankers still call Bitcoin 'rat poison' behind closed doors.

The Fine Print

No magic bullet here. Liquidity solutions require time to mature, and crypto winters test even the sturdiest infrastructure. But for investors tired of getting rekt by slippage? This could be the beginning of a beautiful friendship.

As always in finance—watch what they do, not what they say. Because nothing makes TradFi embrace innovation faster than the smell of fresh revenue streams.

• 21Shares partners with Societe Generale to boost ETP liquidity.
• Bitcoin and Ethereum ETPs are now more accessible to institutions.
• Partnership Strengthens Crypto Infrastructure in Europe and Germany.

21Shares AG, a global leader in cryptocurrency exchange-traded products (ETPs), has formed a strategic partnership with Societe Generale, a leading European financial institution.

This is a development that aims to boost liquidity and access for 21Shares’ Bitcoin and ethereum ETPs on principal fund platforms in Germany and Eastern Europe.

Societe Generale will be a market Maker with this deal, providing over-the-counter (OTC) liquidity for 21Shares’ premier ETPs, ABTC, CBTC (Bitcoin), AETH, and CETH (Ethereum).

The products allow professional investors access to regulated and easy exposure to crypto without them having to physically take possession of digital assets.

This MOVE is a large one for supporting European institutional crypto investment infrastructure. Fund platforms, which are typically operated by large banks, are necessary for institutions to trade.

Getting integrated with them and receiving liquidity support from a large one like Societe Generale is 21Shares’ means of accessing a broader set of investors and enhancing execution quality.

21Shares Expands Institutional Access to Digital Assets

Alistair Byas-Perry, the firm’s Global Head of Capital Markets & EMEA Investment, highlighted the benefit of this relationship for advancing digital asset access for institutions.

He remarked that increased liquidity with reputable institutions like Societe Generale also advances 21Shares’ mission of making it easier, safer, and more effective for professionals to invest in crypto.

Martina Schroettle, Societe Generale’s ETF Sales Trading UK Head, also made a similar comment, stating that the partnership indicates that the bank is interested in innovative liquidity solutions and serving clients for new asset classes like digital currencies.

Founded in 2018, 21Shares was responsible for launching the first physically backed crypto ETP globally and now offers the largest lineup of crypto exchange-traded products anywhere in the globe.

The company combines in-depth market expertise, proprietary technology, and in-house research to offer user-friendly yet economical crypto investment products.

Regulated Crypto Access for Eastern Europe

With this partnership with Societe Generale, 21Shares is strengthening not just the liquidity of its most significant products but also bringing digital assets to broader institutional adoption.

It is a trend increasingly seen in Europe that more traditional finance is converging with decentralized markets, a sign of a coming-of-age crypto ecosystem.

The collaboration is expected to greatly benefit German as well as Eastern European fund managers with broader access to the constantly evolving world of crypto through reliable as well as regulated streams of finance.