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Brazilian Fintech Méliuz Bets Big on Bitcoin—Drops $28.4M to Adopt BTC Treasury Strategy
Brazilian Fintech Méliuz Bets Big on Bitcoin—Drops $28.4M to Adopt BTC Treasury Strategy
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Another day, another company hedging against fiat with crypto—but this one’s got teeth. Brazilian cashback platform Méliuz just allocated $28.4 million to Bitcoin, pivoting hard into a corporate treasury play. Because why trust inflationary currencies when you can HODL like a VC?
The move signals growing institutional comfort with BTC as a reserve asset—even in emerging markets. No fancy derivatives here; just cold, hard satoshis on the balance sheet.
Wall Street’s still clutching its pearls, of course. Meanwhile, Méliuz joins the ranks of MicroStrategy and El Salvador—proving once again that the ‘barbarous relic’ has better ROI than most hedge funds.
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