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“Buy Now While It’s Down,” Says Mexico’s Fifth-Richest Man About Bitcoin in 2026

“Buy Now While It’s Down,” Says Mexico’s Fifth-Richest Man About Bitcoin in 2026

Published:
2026-02-24 12:33:03
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Ricardo Salinas Pliego, Mexico’s fifth-wealthiest billionaire, is doubling down on his bullish stance for bitcoin in 2026, urging investors to capitalize on recent price dips. Known for his contrarian views, Salinas argues that Bitcoin’s volatility is a buying opportunity—not a risk. This article unpacks his rationale, analyzes current market trends, and explores why institutional adoption might fuel the next rally. ---

Why Is Ricardo Salinas Pliego Betting Big on Bitcoin in 2026?

Ricardo Salinas Pliego, the maverick billionaire behind Grupo Salinas, isn’t shy about his crypto convictions. In a recent interview, he doubled down on his 2021 prediction that Bitcoin is “modern gold,” telling investors, “Aproveitem e comprem agora que caiu” (“Take advantage and buy now that it’s down”). His timing aligns with Bitcoin’s 15% pullback from its January 2026 highs—a dip Salinas calls a “discount” for long-term holders. “People panic over short-term noise,” he quipped, “but the real money is made by those who see the bigger picture.”

Ricardo Salinas Pliego at a 2026 conference

Source: Livecoins (2026)

How Low Did Bitcoin Go—And Why?

Data from CoinMarketCap shows Bitcoin dipped to $48,200 in February 2026, down from its $56,800 peak earlier this year. Analysts blame macroeconomic jitters (think: the Fed’s rate hike chatter) and profit-taking after January’s ETF-fueled rally. But Salinas isn’t sweating it. “Every crash since 2010 was a buying opportunity,” he noted, pointing to Bitcoin’s 200-week moving average—a key support level historically.

What’s Driving Institutional Interest in 2026?

Beyond Salinas’ cheerleading, institutional adoption is accelerating. BlackRock’s spot Bitcoin ETF (IBIT) now holds over 120,000 BTC, while MicroStrategy added another $1 billion to its stash this month. Even Mexico’s central bank is testing a CBDC—a MOVE Salinas calls “ironic but inevitable.” Meanwhile, exchanges like BTCC report surging futures open interest, suggesting traders are positioning for volatility.

Is Bitcoin Really “Digital Gold”?

Salinas’ gold comparison isn’t just hype. Bitcoin’s fixed supply (21 million coins) mirrors gold’s scarcity, and its decentralized nature appeals to inflation-wary investors. “Look at Argentina’s peso or Turkey’s lira,” he said. “Fiat fails; Bitcoin doesn’t.” Data backs him up: Since 2020, Bitcoin’s annualized returns (18%) crushed gold’s (4%). But critics warn its energy use and regulatory risks remain hurdles.

How to Invest Like Salinas (Without His Billions)

The billionaire’s playbook is simple: dollar-cost averaging and cold storage. “I buy dips, forget about it, and check back in five years,” he admitted. For retail investors, platforms like BTCC offer recurring buys, but experts stress diversification. “Never bet more than 5% of your portfolio,” cautioned a BTCC market analyst.

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FAQs

Why does Ricardo Salinas favor Bitcoin?

Salinas sees Bitcoin as a hedge against inflation and government mismanagement of fiat currencies. He’s been vocal since 2021, even adding BTC to his corporate balance sheet.

Is Bitcoin’s 2026 dip a bad sign?

Not necessarily. Corrections are normal in bull markets. Historical data shows Bitcoin rebounds an average of 300% after 30% drops.

Where can I buy Bitcoin securely?

Reputable exchanges like BTCC, Coinbase, or Kraken offer insured custody. Always enable 2FA and avoid storing large amounts on exchanges.

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