Polymarket Teams Up with Yahoo Finance to Supercharge Prediction Market Data

Prediction markets meet mainstream finance—with a twist.

Polymarket just inked a deal to pipe its speculative data straight into Yahoo Finance's platform. Now traders can gamble—er, 'analyze'—crowd-sourced odds on everything from elections to meme stocks alongside their morning coffee.

The partnership signals crypto's creeping invasion of traditional finance portals. Yahoo gets edgy web3 cred; Polymarket gets eyeballs from folks who still think 'blockchain' is a skiing term.

Prediction markets have long claimed to 'democratize forecasting'—though let's be real, most users are degenerate traders and politics nerds. At least now they'll look legit sandwiched between stock tickers and CNBC clips.

One step closer to Wall Street admitting they've been reading Polymarket odds before making trades. Not that they'd ever cite 'internet bettors' in a shareholder report.

Key highlights

• Yahoo Finance names Polymarket its exclusive prediction market partner.
• Users will access real-time odds for global events alongside financial data.
• The deal follows Google’s move to integrate Polymarket and Kalshi data.

Yahoo Finance has chosen Polymarket as its exclusive prediction market partner, bringing live forecasting data to one of the world’s most visited financial platforms.

The integration will allow users to view real-time market-based probabilities for elections, macroeconomic indicators, and major world events, alongside traditional market charts and stock data.

Prediction market integrations

Earlier this month, Google Finance began integrating prediction data from Polymarket and Kalshi, allowing users to see real-time probabilities for events like inflation trends, elections, and crypto milestones directly in search results.

By combining traditional analytics with decentralized forecasting, Google’s integration signals that prediction markets are starting to be treated as another data point for gauging public sentiment.

From crypto niche to mainstream data

Polymarket, a blockchain-based prediction platform, allows users to trade on the likelihood of real-world outcomes, from inflation rates to sporting results. Each contract’s price reflects collective market sentiment, effectively turning public expectations into measurable data.

By connecting with Yahoo Finance’s retail audience, the company is bringing these once-niche tools into mainstream investing.

Polymarket 🤝 Yahoo

We’re excited to announce Polymarket is now the exclusive prediction market partner for Yahoo Finance. pic.twitter.com/eramDARxHr

The integration shows how event forecasting is evolving from speculative entertainment to an institutional-grade analytics tool, used by investors to gauge sentiment ahead of major decisions.

Expanding beyond finance

Polymarket has been expanding its reach beyond traditional markets. The company recently partnered with the National Hockey League (NHL) and fantasy sports app PrizePicks, embedding prediction features into entertainment and gaming ecosystems.

Additionally, Polymarket is reportedly in talks with the Intercontinental Exchange (ICE), parent company of the New York Stock Exchange, for a potential investment valuing the company at up to $10 billion.

Why it matters

Yahoo Finance’s partnership cements prediction markets as part of the new financial data stack. As Google and other major platforms follow suit, market-based probabilities could soon become a standard metric for measuring sentiment, blurring the line between Wall Street analysis and decentralized crowd intelligence.

Also read: Prediction Market ‘Opinion’ Outshines Kalshi, Polymarket: Is It Worthy?