Coinbase Just Supercharged Crypto Adoption—Samsung Pay Integration Goes Live

Tap-to-buy just got real. Coinbase’s bombshell Samsung Pay integration lets users stack crypto faster than a Wall Street ETF trader chasing yields.

No more clunky bank transfers—just instant deposits via one of mobile payment’s biggest players. The move strategically targets mainstream users who still think ‘private keys’ are locker room accessories.

Because nothing screams mass adoption like letting people ape into SHIB while waiting for their latte.

Coinbase initiates Samsung Pay as its new payment method 

Samsung Pay is a mobile payment system that allows users to make purchases directly from their Samsung devices. In addition to Samsung Pay, Coinbase has already integrated other major mobile payment options, including Apple Pay and Google Pay, to enhance user flexibility.

Coinbase has emphasized its commitment to offering simple, secure, and reliable payment solutions. The company plans to expand its support for efficient and user-friendly payment methods as part of this mission.

Explaining its decision to integrate Samsung Pay, Coinbase noted that the growing adoption of digital currencies aligns well with the functionality of Samsung’s mobile payment platform. The company highlighted that Coinbase is designed to be a secure and easy-to-use platform, while Samsung Pay is widely regarded for its convenience and dependability. This combination, Coinbase said, makes it even easier for users in North America to buy cryptocurrency using their mobile devices.

Samsung is dedicated to exploring new and effective mobile user experiences, while Coinbase focuses on becoming a global crypto exchange providing compliant, simple, and accessible crypto services to its users.

Notably, this service will not be available to all Coinbase users in the US and Canada, but only to a few selected users. Next month is the due date for the full rollout to users.

Coinbase aims for super-app status with Base App launch

A few weeks ago, Coinbase introduced a new all-in-one mobile platform called the Base App to expand access to the crypto economy. The app replaced Coinbase Wallet. It integrates a wide range of features, including crypto wallet management, trading, payments, messaging, social networking, and support for mini apps—all powered by Base, Coinbase’s public blockchain built on Ethereum.

Inspired by Asian super apps like WeChat and Alipay, which blend services such as messaging, e-commerce, and financial tools, Coinbase’s Base App is the company’s attempt to replicate that “everything app” experience for Western users. While tech giants like Meta and X have tried to build similar platforms, success has remained elusive outside Asia.

The Base App represents a strategic shift for the company. Rather than focusing solely on crypto traders, it aims to attract a broader audience that may not be deeply involved in cryptocurrency. Analysts see the MOVE as an effort to reduce the firm’s dependence on trading revenue by creating more everyday use cases for blockchain technology.

Alongside the Base App launch, the platform also introduced two key functions to help power it: an identity verification system called Base Account and an express checkout system for payments with the Circle-issued USDC stablecoin, Base Pay.

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