Breaking: WLFI Scraps Presale Plans, Unveils Bold Reward Strategy for Investors

In a surprise pivot, WLFI abandons traditional presale model—doubles down on community incentives instead.

No more presale FOMO? The project's new 'skin-in-the-game' approach rewards existing holders rather than chasing new bagholders. Smart move or desperate pivot? You decide.

While other projects milk retail investors with endless presale rounds, WLFI's gamble might just pay off—or become another cautionary tale in DeFi's graveyard of abandoned roadmaps.

WLFI confirms no new presale, launches reward plan instead

The team said they will not be holding another presale. Instead, they’re working with major centralized exchanges to launch a WLFI rewards program that lets users earn tokens through platforms they already use.

“We’re NOT opening another pre-sale round,” the WLFI thread said. “Instead, we’re partnering with major exchanges to create a $WLFI reward program – allowing you to earn on platforms you already use and trust. A new path for everyone to join the liberty movement!”

The team explained that a “massive alignment” was still being finalized before the official trading goes live. No details were given about what that alignment involves. But the delay is intentional. “Everyone wants $WLFI live ASAP – we get it! But we’re holding for one of the largest alignments yet… Patience will pay off,” they said.

WLFI also made it clear they are coordinating with top CEX partners to ensure the token is listed on exchanges “you know and love,” with DeFi options also coming for decentralized trading preferences.

After the token launches, a community vote will decide when the rest of the public sale and OTC tokens will unlock. Then, a final vote will be held to decide the unlock schedule for team-related holdings. Until those votes pass, none of those tokens will be released. “All that matters is building for the future,” the WLFI thread stated.

Retail buyers get access after earlier vote ends exclusivity

WLFI originally launched as a private crypto project, with early tokens only sold to accredited investors. That changed after a community vote, which opened up access for average retail buyers. The WLFI website now says the token will soon be tradable to begin the “next phase of community ownership and engagement.” The platform gave no exact timeline for when WLFI will hit exchanges, but it confirmed that demand from community members had pushed this shift forward.

WLFI is the Ethereum-based governance token for World Liberty Financial, a DeFi project co-founded by Chase Herro, Zak Folkman, and members of the TRUMP and Witkoff families. The project was first teased by Eric Trump last year and is pitched as a platform for crypto-based lending and borrowing. Although no live product exists yet, the team continues to promote it as one of the biggest DeFi initiatives in the space.

On the website, WLFI describes itself as a token that allows holders to vote on protocol changes, but also one that can be traded and sold on exchanges. One message on the site said, “This would… open the door for broader community participation, access, and protocol development.”

Details about where WLFI will be listed are still unclear. The team said that more information will be shared soon, but gave no exact date. “Full details on the launch plan – coming soon!” the WLFI account posted. They also thanked early believers for waiting. “A bit more patience ensures we do this right – so you can say ‘I told you so.”

President Trump disclosed last month a $57.3 million gain from WLFI token sales, drawing fire from lawmakers, especially Democrats, who have raised concerns over potential conflicts of interest.

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