Nexo has issued a stark warning to the crypto market following its landmark partnership with the Argentine Football Association (AFA), signaling a potential 10% correction as institutional moves trigger volatility. The crypto lending giant officially became the digital asset partner for Argentina's national football team across Latin America, a strategic expansion launched at a Buenos Aires gala ahead of the 2026 FIFA World Cup. This move follows Nexo's recent acquisition of the Buenbit platform and establishment of Buenos Aires as a regional hub, with CEO Federico Ogue stating the partnership reflects a shared standard of 'talent, conviction, and an unrelenting will to win'.

AFA official says partnership aligns with association’s growth strategy

Leandro Petersen, the Chief Commercial & Marketing Officer of the AFA, said the new partnership has a strong global reach that aligns with the Argentine Football Association’s global growth strategy. He added that AFA has been building these relationships over the past few years through agreements with leading companies in innovation and technology.

In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects the growth of its brand globally. It also highlights the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.

According to Nexo, success in elite sports, just as in business, is based on a clear strategy, discipline, and the ability to perform at the highest level when it matters most. Collaborating with partners who share this mindset allows the company to continue expanding its ecosystem and create meaningful opportunities to connect its players, brand, and millions of fans around the world.

Nexo starts ticket giveaway campaign for Argentina’s World Cup matches

Nexo is starting a global ticket giveaway campaign for Argentina’s World Cup matches, open to new and existing clients. The digital assets wealth platform is also distributing signed squad shirts and co-created player content with Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz across the campaign window running from May through the end of the tournament. 

Nexo’s program will also incorporate match-day experiences and squad merchandise, such as tier-linked rewards, connecting platform activity directly to the campaign. Argentina arrives at the World Cup as reigning champions, competing across stadiums in North America.

The company is further committed to global premium sport, serving as the Official Crypto Partner of the Australian Open and Summer of Tennis. It is also the Official Digital Wealth Platform of the DP World Tour and Official Partner of the Audi Revolut Formula 1 Team.

Meanwhile, the Nexo-AFA partnership adds a further dimension to Nexo’s U.S. relaunch. The company re-entered the U.S. market in February 2026 under a regulated framework, marking its first operational return to the country.