Crypto Giant Tether Makes Bold Move: Announces Public Offer to Acquire Italian Soccer Powerhouse Juventus
Crypto just scored a major goal in the real world. Tether, the company behind the world's largest stablecoin, has launched a public offer to buy Italian Serie A titans Juventus FC. This isn't a rumor from crypto Twitter—it's a formal bid that could see a digital asset powerhouse take control of one of football's most storied franchises.
The Play: From Stablecoins to Stadiums
Tether's play cuts straight to the chase. By moving to acquire Juventus, the firm is bypassing traditional investment routes and placing a direct bet on global sports infrastructure. It's a power move that signals crypto's ambition isn't confined to digital ledgers—it's ready to own tangible, culturally significant assets. The offer puts a concrete valuation on 'The Old Lady,' translating football prestige into a balance sheet entry.
Why This Changes the Game
Forget sponsorship deals. This is outright ownership. Acquiring Juventus would give a crypto-native entity control over everything from broadcast rights and merchandising to one of the world's most recognizable brands. It's a masterclass in leveraging digital treasury reserves to capture real-world cash flows and fan loyalty. The deal, if successful, would instantly make Tether one of the most visible crypto companies on the planet—every jersey, every highlight reel, every trophy lift becomes a brand advertisement.
The finance world will, of course, dissect the numbers with cynical glee—questioning whether it's a strategic masterstroke or just a very expensive way to get great seats at the Derby della Mole. But the signal is clear: crypto capital is no longer knocking on the door of traditional industries. It's making a formal offer to buy the house.
Tether outlines its plan for Juventus
Paolo Ardoino, the CEO of Tether, said the decision comes from both personal connection and respect for Juventus’ legacy. In Paolo’s words:-
“For me, Juventus has always been part of my life. I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility meant by watching Juventus face success and adversity with dignity. Those lessons stayed with me long after the final whistle.”
Paolo also called Juventus “a symbol of Italian excellence with a truly global presence.” Though it continues to face scrutiny over the transparency of its reserves, Tether vowed that it is in a position of strong financial health and intends to provide Juventus with stable capital and a long investment horizon.
The offer includes plans for a €1 billion investment to support and develop Juventus if the transaction is completed.
Tether confirmed that the completion of the deal WOULD depend on definitive documentation and formal regulatory clearance. Once finalized, it will move forward with the public tender offer for all remaining shares at the same price per share offered to Exor.
Tether said it would provide further updates in line with applicable laws and regulations once the process moves forward.
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