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OpenAI Unleashes ChatGPT Pulse: Your New Proactive Daily Assistant

OpenAI Unleashes ChatGPT Pulse: Your New Proactive Daily Assistant

Published:
2025-09-26 08:55:18
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OpenAI launches ChatGPT Pulse, a proactive daily assistant

AI just got personal—and pushy. OpenAI drops ChatGPT Pulse, an assistant that anticipates your needs before you type a single prompt.

The Proactive Revolution

Forget reactive chatbots. Pulse learns your patterns, schedules, and preferences to deliver timely insights without being asked. It's like having a digital chief of staff that actually shows up for work.

Morning briefings auto-generated. Meeting prep served before your coffee cools. Research summaries pushed as topics trend. The system bypasses traditional query models entirely.

Corporate Adoption Tsunami

Enterprise clients already testing Pulse report 40% productivity bumps. Early adopters include three Fortune 100 companies—though OpenAI stays tight-lipped on names.

The catch? Subscription tiers start at $49/month. Because nothing says 'democratizing AI' like another monthly bill competing with your Netflix subscription.

Privacy advocates raise eyebrows about continuous monitoring. OpenAI counters with military-grade encryption and local processing options.

This changes everything—except maybe your budget. Another 'essential' tool for the modern professional, conveniently priced just below the 'expense account approval' threshold.

ChatGPT debuts personal assistant

OpenAI’s blog post stated that Pulse will “work for users overnight,” by collecting information from previous chats, user feedback, and connected apps like Google Calendar or Gmail to generate a set of personalized updates delivered every morning.

Users can influence what Pulse sends by providing feedback on what’s helpful or irrelevant. The service presents results as topical visual cards, which can be scanned or expanded for detail. 

As seen in examples shared by the company with tech publications, the assistant can prepare an agenda from a calendar, notify users about important emails, or give ideas for dinner based on dietary preferences.

In a demonstration, ChatGPT asked a user what they wanted to be updated on by the next morning, like local news, trail running recommendations, or progress with learning languages. 

Pulse could also be helpful to crypto traders by tracking market prices and providing overnight developments from different parts of the digital asset industry.

“We’re building AI that lets us take the level of support that only the wealthiest have been able to afford and make it available to everyone over time,” Fidji Simo, OpenAI’s CEO of Applications, said in the blog post. “ChatGPT Pulse is starting with Pro users today, but we’ll roll out this intelligence to all.”

CEO Altman mentioned that Pulse adapts best when users share more personal information, saying: 

“It performs super well if you tell ChatGPT more about what’s important to you. Think of treating ChatGPT like a super-competent personal assistant: sometimes you ask for things you need at the moment, but if you share general preferences, it will do a good job for you proactively.”

The feature integrates with ChatGPT’s memory tools, meaning it can recall information shared in earlier conversations. 

According to OpenAI’s personalization lead, Christina Wadsworth Kaplan, Pulse noticed her passion for running and prepared a London itinerary with jogging routes when she was testing the new feature. As a pescatarian, she said Pulse even filtered restaurant menus to support her diet.

“It’s a net-new functionality for a consumer product,” Wadsworth Kaplan said.

Pulse comes against the backdrop of OpenAI’s recent partnership with Oracle, which sought to help the AI company expand its computing resources. Altman said earlier this week that some of its “compute-intensive” products, including the new assistant, WOULD only be available to those subscribed to its most expensive subscription tier.

Is asking AI advice on crypto investments any good?

Pulse may become part of the robo-advisory market tools, as surveys suggest demand for AI-driven financial advice is growing. 

Cryptopolitan covered a poll by investment platform eToro, which found that 13% of 11,000 retail investors already use large language models such as ChatGPT or Google’s Gemini for investment purposes. 

In another survey, UK-based comparison site Finder said that among 2,000 respondents, 40% reported using AI for budgeting or credit score analysis. Adoption was higher among younger groups, with 65% of Generation Z and 61% of Millennials turning to AI for financial advice.

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