Bubblemaps Exposes YZY: 74% of Kanye West’s Investors Got Burned
Celebrity crypto plays strike again—this time it's YZY investors left holding the bag.
The Hype Versus The Reality
Bubblemaps drops the hammer with cold, hard numbers: seventy-four percent of participants in Kanye's venture took losses. Not paper losses—real capital evaporation.
Another Star-Studded Flop?
Famous names keep launching tokens; retail keeps buying the dream. The pattern’s getting predictable—almost like watching a rerun where the ending never changes.
Finance never learns—it just finds new ways to repackage old mistakes with better marketing.
Few YZY Traders Profited as Gains Concentrated in Top Wallets
In contrast, only 18,333 wallets saw profits, but the gains were unevenly distributed.
Most profiting wallets made less than $1,000, while 11 wallet addresses alone captured nearly 30% of total profits, which amounted to $66.6 million in gains across all winning wallets.
YZY, short for Yeezy Money, was launched last Wednesday with heavy promotion from West’s official website and social channels.
Marketed as a way to put users in control of their finances, the token quickly lost steam. Within hours of launch, YZY’s price crashed nearly 70%, sparking accusations of manipulation.
Bubblemaps highlighted suspicious activity including sniping, a tactic where bots acquire large portions of a token’s supply seconds after launch.
One wallet identified as belonging to a trader known as “Naseem”, previously linked to Trump’s DJT memecoin profits, was flagged as YZY’s first investor.
Another key figure named by Bubblemaps was Hayden Davis, a serial participant in high-profile token launches.
Davis allegedly earned $12 million sniping YZY. He had previously been involved with Libra and other coins that collapsed shortly after release.
“The playbook is simple: Infiltrate big launches, get in early, and extract millions,” Bubblemaps wrote in a post on X. “It’s happening in plain sight, and no one is stopping it.”
The past week truly exposed the failures of our industry
Despite our collective efforts as investigators, builders, and communities – the same names keep running the same scams
The playbook is simple:
Infiltrate big launches, get in early, and extract millions
It’s happening…
Notably, West had previously distanced himself from the memecoin trend, saying such tokens “prey on the fans with hype.”
Kanye West Denies Involvement in YZY Token, Cites Hacked Account
On Wednesday, West denied involvement in the YZY-themed memecoin, stating his Instagram account was compromised.
The claim was posted on West’s X (formerly known as Twitter) on August 26, in which he wrote: “My Instagram has been hacked and it’s following a fake coin…The official project is @YZY_MNY.”
He went on to promote a different project, accompanied by a new solana wallet address.
No further details were provided on how the alleged compromise occurred or who may have been behind the original launch.
The situation adds to a growing number of celebrity-linked crypto controversies in 2024 and 2025, raising ongoing questions about how memecoins are launched, endorsed, and sold across platforms with limited oversight.
Meanwhile, West’s YZY token appears to have set the record for the fastest collapse, losing 90% of its value in just one day, despite reaching a $3 billion market cap.
