Webull Launches Crypto Trading in Australia via Coinbase Prime
Breaking into the Land Down Under—Webull just flipped the switch on crypto trading for Australian investors through Coinbase Prime's infrastructure.
The Gateway Effect
This partnership bypasses traditional brokerage limitations, giving Aussie traders direct access to digital assets without the usual regulatory gymnastics. No more jumping through hoops—just seamless crypto execution through a platform they already trust.
Infrastructure Play
Coinbase Prime's backend handles the heavy lifting—liquidity, security, and compliance—while Webull focuses on user experience. It's a classic case of playing to strengths while expanding market reach.
Market Implications
Another brick in the wall of institutional adoption—because nothing says 'mainstream' like traditional finance firms finally figuring out how to offer what crypto natives had years ago. The move signals growing demand despite regulatory uncertainty—because when has paperwork ever stopped progress?
Bottom line: Webull's Australian expansion proves yet again that crypto demand waits for no regulator—even if the suits are still playing catch-up.
Webull Launch Sparks Fee War Among Aussie Crypto Exchanges
Analysts expect the MOVE to pressure local exchanges to reduce fees or risk losing market share in an already competitive environment.
“Crypto trading is the next phase of our mission to provide Australians with the freedom to trade what they want, when they want,” said Rob Talevski, CEO of Webull Securities Australia, in a statement on Wednesday.
The offering is integrated across individual accounts, SMSFs, trusts, and company structures, placing crypto within traditional investment frameworks and allowing retail users to manage digital assets alongside equities and ETFs.
The platform also includes premium charting tools, over 40 technical indicators, and 24/7 customer support.
The launch comes days after Webull resumed crypto trading in the U.S., following a temporary suspension during its 2023 public listing process.
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Webull Financial LLC (member SIPC, FINRA) offers self-directed… pic.twitter.com/bSk79LLyTO
CEO Anthony Denier described the return as part of the firm’s “full-throttle” global expansion into digital assets.
Webull’s Australian crypto service runs on Coinbase Prime’s infrastructure, offering institutional-grade custody, real-time market data, and trade execution. The move reinforces Coinbase’s ongoing push into global B2B partnerships.
With more international rollouts expected later this year, Webull is positioning itself as a cost-effective alternative to Australia’s established crypto exchanges, many of which have faced criticism for high fees and limited service features.
ASIC Shuts Down 14,000 Scam Sites
Australia’s securities regulator ASIC has taken down over 14,000 scam and phishing websites since July 2023, with crypto-related fraud accounting for 20% of the removals.
The agency now targets 130 new malicious sites each week, including deceptive social media ads and AI-powered schemes promising passive crypto income.
ASIC’s January–July 2025 enforcement update highlights evolving scam tactics, including cloaking, fake celebrity endorsements, and “AI washing.”
The regulator has launched 345 new investigations, imposed $57.5 million in civil penalties, and wound up 95 companies tied to international pig butchering schemes, following $35.8 million in losses reported by victims in 14 countries.
Despite scam losses falling from 2022’s $3.1 billion peak, Australians lost $945 million to investment scams in 2024, making it the country’s most damaging fraud category.
ASIC’s wider enforcement has also targeted greenwashing, misconduct in superannuation funds, and unlicensed operators, including the prosecution of Mormarkets director Brendan Gunn for handling suspected scam proceeds.
