FIFA Scores Big with Avalanche—Launches Proprietary Blockchain Platform
The world’s most powerful football organization just entered the crypto arena—and they’re playing for keeps.
FIFA’s new blockchain, built on Avalanche, aims to tackle ticketing, merch authentication, and fan engagement. No more shady resellers or counterfeit jerseys—if the tech delivers.
Because let’s be honest: if there’s one institution that understands opaque financial flows, it’s international football. At least now the ledger will be public.
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Avalanche confirmed the news on X, describing the project as a purpose-built Layer-1 for football culture and fan engagement. Modex, the infrastructure partner, is tasked with not only developing the blockchain but also upgrading the FIFA Collect marketplace.
This MOVE follows earlier experiments by FIFA during the 2022 World Cup, where blockchain-based games and collectibles were rolled out. It also builds on recent initiatives like FIFA Rivals, a mobile game announced in partnership with Mythical Games that will feature its own NFT trading system.
As the sports world increasingly leans into Web3, FIFA’s blockchain pivot aims to offer fans more than just digital items—it’s creating an interactive environment where fandom and technology collide.
