Turkish Tech Giant Shifts to Crypto Reserves—Betting Big on Digital Assets in 2025

Istanbul’s innovation leader just flipped the script—ditching traditional reserves for Bitcoin and altcoins. Here’s why it matters.

The Crypto Pivot

No more playing nice with fiat volatility. This tech powerhouse is hedging inflation and banking on blockchain’s upside—while Wall Street still debates ETF approvals.

Cold Storage Over Cash

Insiders confirm a multi-chain strategy: BTC for stability, ETH for DeFi plays, and a sprinkle of Solana for speed. Because nothing says 'trustless' like cutting out middlemen.

The Bottom Line

Another corporation joins the crypto arms race—just don’t ask their CFO about last quarter’s 'stablecoin' losses. (Old finance never dies—it just rebrands.)

Martı’s Bold Step into Cryptocurrency

Martı İleri Teknoloji AŞ, a company often in the media spotlight for disputes with taxi drivers, is managed by Oğuz Alper Öktem. According to a statement from the founder, 20% of the company’s cash reserves will be allocated to cryptocurrencies, primarily Bitcoin$117,442. Companies are leveraging cryptocurrency reserves to enhance their stock value by taking advantage of bull markets in this sector.

Today, Martı has also jumped on this bandwagon. In a recent post, Öktem announced their decision to invest 20% of their cash reserves in digital crypto assets, beginning with Bitcoin. He sees digital assets as a long-term store of value. This move is intended to preserve the value of the company’s unused cash reserves amid varying market conditions. The budget and plans to expand their ride-sharing and other transportation services remain unchanged. Crypto Traders Are Rushing to This App – Here’s Why You Should Too

Today, shares of MARTI (MRT) listed on the NYSE saw an 8% decrease, now trading at $2.46. Currently, the company’s stock is at a six-month low, though it is 49% higher compared to the same period last year. MRT stocks continue to attract buyers above the $2 mark after reaching a record high of $3.89 in the US stock market.

The Strategy Behind Cryptocurrency Reserves

Following the success of companies such as MicroStrategy, public companies worldwide have rapidly adapted to the idea of cryptocurrency reserves. Across Germany, Japan, and many other countries, publicly traded companies are competing to become pioneers in establishing cryptocurrency reserves. This strategy appeals to those looking to invest in cryptocurrencies via the stock market, aiming to benefit from the leverage effect of company shares.

Martı’s recent MOVE is likely to draw more attention from other companies in Turkey. The company’s strategy involves expanding its cryptocurrency reserves through increased borrowing while benefiting from the rise in BTC prices, thereby making its shares more valuable. With this cycle of more borrowing, increased reserves, and rising stock prices, companies are discovering a significant avenue for revenue growth.