Trump-Themed Mobile Game: A Controversial New Frontier in Digital Entertainment

Love him or hate him, Trump's brand power gets gamified.

Political satire meets mobile gaming—with a side of MAGA merch opportunities.

Early metrics show viral potential, though monetization strategies raise eyebrows (of course).

Will this become the next 'Pokémon Go' for populists? Only time—and App Store rankings—will tell.

A new mobile game licensed under Donald Trump’s name is set to appear on the Apple App Store before the year ends. Developed by Freedom 45 Games and integrated with the Trump Coin ecosystem, the game has initiated a fresh debate in the crypto world and about the use of digital assets by political figures.

The Transition of the Trump Universe to Mobile Gaming

Bill Zanker, one of the key figures behind the project, previously played a role in launching the OFFICIAL TRUMP memecoin and several Trump NFT collections. Now, the countdown has begun for his mobile game, introduced as the Trump Billionaires Club. The pre-registration process on the App Store is ongoing, with a release date slated for December 30.

The game appears to employ a Monopoly-style VIRTUAL New York map with a focus on dice-based progression, construction, and commerce. Players can fund their in-game accounts with cash, cryptocurrency, or TRUMP Coin. Additionally, NFT statues and badges are included as tradable assets within the game.

Despite the heavy use of Trump’s name in the game, developers have explicitly added a disclaimer stating that the project is not designed by Donald Trump or any associated companies. This is considered a strategic MOVE to prevent political controversies, especially as election seasons approach.

Prior to the game launch, it was announced that a TRUMP token airdrop WOULD be awarded to top-scoring players. Points can be earned through activities such as account creation, holding TRUMP Coin, and inviting new users.

Plummet of Trump Memecoin: Can the Game Revive It?

The popularity of the Trump theme has not translated to similar success in the crypto sector. The official Trump memecoin was launched just before Trump’s inauguration, quickly achieving an all-time high of $73 within a day. However, the token has since plummeted over 92%, currently valued at $5.89.

Although the game announcement spurred a minor 3.4% rally in the memecoin over the past 24 hours, investor concerns remain. It is also specifically clarified that the collections within the game are solely for entertainment purposes, not for investment, and are unrelated to any political campaigns.

Any crypto initiative linked to Trump’s name draws close scrutiny from Democratic senators in the US. Previously, there have been calls to investigate these projects by financial regulators. The new game may also face similar political pressures.

Just last month, Kanye West’s digital brand team announced a metaverse project called Yeezy World. This platform focuses on user interaction with token-based virtual products. Such moves by celebrity figures into digital asset projects highlight the growing intersection between pop culture and the crypto ecosystem.