McRib Season Is Back—And Bitcoin Traders Are Salivating: Here’s Why

When McDonald’s rolls out the McRib, crypto markets perk up. Strange correlation? Maybe. But traders aren’t laughing—they’re buying.

The McRib Effect: More Than Just Pork and Sauce

Fast-food nostalgia meets crypto momentum. Every McRib return since 2020 has coincided with a 15%+ Bitcoin rally within 30 days. Coincidence? Hedge funds are betting it’s not.

Wall Street’s New Alpha: Barbecue Sauce

Quant firms now track limited-time menu items alongside inflation data. ‘McRib Futures’ jokes hide real trading algorithms—because in 2025, even a sandwich can move markets (if you ignore the fiscal policy).

Bottom Line:
When golden arches meet blockchain, pack your charts—and maybe some napkins. Just don’t ask the SEC to regulate sandwich-based TA.

McRib Returns And Bitcoin Buzz

The buzz started after the popular Bitcoin Archive account posted on X, saying every McRib comeback has coincided with major Bitcoin price surges.

The post listed past returns and price moves side by side, fueling debate across social media. “McDonald’s McRib signals MAJOR Bitcoin rally. Every comeback has led to explosive BTC price action,” the account wrote.

McDonald’s McRib Signals MAJOR bitcoin Rally

Every comeback has led to explosive BTC price action:

• 2017: Nov → BTC +1,000% • 2020: Dec → BTC +200% • 2021: Nov → BTC to $69K ATH • 2024: Dec → BTC new ATH $126K

The McRib returns today. Bitcoin to the moon?pic.twitter.com/xU8hD89Axk

— Bitcoin Archive (@BitcoinArchive) November 11, 2025

The historical pattern goes like this: McRib reappeared on Nov. 2, 2017, when BTC traded at $6,745. By December that year, it hit $19,666.

In 2020, when the McRib came back on Dec. 2, BTC was $18,773 and later climbed to $64,895 by April 2022, a gain of 245%.

In 2021, the sandwich returned with Bitcoin at $61,000; nine days later, it topped $69,000, a 13% increase and a new record then.

The legendary McRib returns 11/11 at most McDonald’s in the US.

It is our most-mentioned limited-time product online, higher than other evergreen items, particularly on X.

Funnily enough and entirely independent of McDonald’s involvement, the McRib has recently found new… pic.twitter.com/R5LiuKTZiD

— Guillaume Huin (@HuinGuillaume) November 10, 2025

Analysts Weigh In On The “McRib Effect”

Zack Voell, a crypto analyst known for linking cultural moments to market shifts, resurfaced the trend in a tweet last year. He wrote:

“Here’s a look back at how Bitcoin has reacted to news that McDonald’s McRib is back on the menu. They just announced it again last week. And you’re bearish?”

Voell even shared a chart mapping the digital currency’s price against McRib announcement dates, which caught widespread attention among traders.

Other analysts have mixed views. Some market watchers say the pattern reflects how social mood and investor psychology often shape crypto movements more than logic or data.

They point out that people tend to find patterns that fit their beliefs, even when the evidence is thin. Others describe the McRib-Bitcoin LINK as a meme that got too much credit, noting that in some years BTC moved the opposite way despite the sandwich’s return.

According to those skeptical voices, the McRib’s timing could simply line up with typical end-of-year Optimism in markets. Coincidence, they say, should not be mistaken for a reliable pattern.

Analysts have also pointed out that traders often cherry-pick the examples that support the story while ignoring years when the crypto moved differently.

Still, the conversation highlights how crypto culture loves turning memes into signals. Some traders treat the McRib’s return as a symbolic marker of good times ahead, a lighthearted reminder that markets are not only driven by numbers but by mood and imagination too.

Featured image from McDonald’s/Image edited with Gemini, chart from TradingView