The9 Joins Forces with Yield Guild Games: Turbocharging Global Web3 Gaming Domination

Game on—blockchain style. The9 and Yield Guild Games just inked a deal that could reshape play-to-earn economies worldwide.

Why it matters: This partnership slashes barriers to Web3 gaming adoption by combining The9's infrastructure with YGG's decentralized army of gamers. No more clunky onboarding—just pure, profit-driven gameplay.

The cynical take: Because what the world needs right now is another speculative vehicle disguised as entertainment. At least this one comes with loot boxes backed by real crypto.

Bottom line: Watch for a surge in blockchain gaming metrics—token prices, active wallets, and inevitably, rug-pull accusations. The9 and YGG are betting big that gamers will trade their gold farming for yield farming.

Quote from Martin Hoon, Head of Web3, The9 Limited

“We’re thrilled to have YGG onboard the9bit platform. With their massive community of Web2 and Web3 gamers, this partnership marks a powerful step in delivering top-tier IP games to a truly global audience. the9bit is revolutionizing what a gaming platform can be — bringing players, creators, leaders, and developers together in one unified space where everyone can earn, grow, and collaborate. We’re building a future where guilds, KOLs, esports teams, and communities can play together, earn together, and own together — and this is just the beginning.”

The9bit plans to work closely with YGG’s regional leaders to roll out co-branded campaigns, live AMA sessions, in-game missions, and tournaments that highlight how players and creators can earn more together. As the Web3 gaming market matures, both teams believe that lowering technical barriers and focusing on real IP, real earnings, and real communities is the key to attracting the next million players.

YGG’s proven track record in scaling player onboarding will help the9bit quickly expand its base of active users in Southeast Asia and beyond. With YGG’s scholars already demonstrating high engagement and meaningful earnings, this collaboration will onboard hundreds of thousands of highly engaged players, streamers, and community leaders into the9bit’s Spaces—driving content velocity, loyalty, and powerful word-of-mouth growth.
(YGG’’s established expertise in scaling player onboarding will enable the9bit to rapidly expand its active user base across Southeast Asia and other global regions. Given YGG’’s scholars have already demonstrated significant engagement and substantial earnings, this collaboration is poised to onboard hundreds of thousands of highly engaged players, streamers, and community leaders into the9bit’’s Spaces—thereby accelerating content creation, fostering DEEP loyalty, and fueling powerful word-of-mouth expansion.)

the9bit is a next-generation gaming platform where players can play AAA IP games, top up mobile titles, complete daily missions, watch ads, post content, and lead communities — all while earning flexible, token-convertible points. It combines a simple Web2 UX with a powerful Web3 engine under the hood: auto-generated wallets, local fiat support, optional KYC, and built-in creator tools make it easy for anyone to join. the9bit launched its closed beta onand will officially go live on, inviting gamers, creators, guilds, and publishers to Play Together. Create Together. Own Together.

The9 Limited (The9) is an Internet company listed on Nasdaq in 2004. The9 is committed to becoming a global diversified high-tech Internet company and is engaged in online games operation and Bitcoin mining business.

Yield Guild Games (YGG) is a global collective of gamers, creators, and builders turning play into opportunity. Known for pioneering the Web3 guild model with the rise of the play-to-earn movement in 2020, YGG laid the foundation for a new kind of digital coordination: a network of onchain groups, each organized around their own purpose, and united by shared values of collaboration, progression, and ownership. Across all its initiatives, YGG is developing systems where skill is verifiable, contribution is visible, effort is valued, and rewards are shared.

As a Web3 game publisher, YGG is the go-to destination for the “Casual Degen” to discover new games and experiences. Its community-powered model makes YGG both a distribution channel and a launch engine, supporting games from go-to-market to post-launch. It gives developers access to Web3-native contributors who test, shape gameplay, create content, onboard players, and drive engagement from the inside out — while also giving contributors a stake in the ecosystems they help grow. Underlying this is YGG’s guild infrastructure: a coordination LAYER that enables onchain groups to self-organize at scale and connect with projects that benefit from their experience and reputation.