Binance Shakes Up Asia Pacific Leadership with SB Seker Appointment

Binance taps seasoned exec SB Seker to helm Asia Pacific operations—signaling aggressive expansion push across the world's fastest-growing crypto markets.

Strategic Moves

Seker's appointment comes as Binance doubles down on regional dominance—targeting regulatory partnerships and user acquisition from Tokyo to Sydney. The move sidelines traditional finance hierarchies—opting for crypto-native leadership to navigate complex regulatory landscapes.

Market Impact

Asia Pacific remains crypto's growth engine—contributing over 60% of global trading volume. Seker's mandate? Leverage local partnerships while avoiding the regulatory landmines that sank lesser exchanges. Because nothing says 'financial innovation' like threading needles between five different regulatory regimes.

Binance bets Seker's regional expertise will unlock markets where traditional finance still thinks blockchain is something you use to secure bicycles.

The Appointment Comes During a Critical Review

Binance Australia is currently undergoing an independent audit requested by the country’s financial intelligence agency. That audit focuses on anti-money laundering and counter-terrorism financing policies. Seker’s arrival comes during this review period, and his expertise adds weight to Binance’s approach going forward.

We’re excited to welcome SB Seker as the new Head of APAC!

With more than two decades of cross-sector experience, Seker’s expertise will help #Binance strengthen its partnerships, navigate the evolving regulatory landscape, and deliver sustainable growth that prioritizes… pic.twitter.com/j8ydvRgI9t

— Binance (@binance) September 1, 2025

Seker’s Experience Aligns with the Task Ahead

Before joining Binance, Seker held a senior role at Crypto.com, where he helped lead product and regulatory development. His work touched on several areas of financial compliance and tech policy, giving him a strong understanding of how global crypto companies operate under pressure. He has worked both inside government and within fast-moving companies. That blend of experience is likely to be useful in his new role.

Industry Leaders Are Paying Attention

James Volpe, director at uCubed, said Seker has built a reputation for knowing how to work within complex regulatory frameworks. His appointment gives regulators and business partners a clearer signal that Binance is taking oversight seriously. It also sends a message to users in the region that leadership changes are being made with long-term growth in mind.

A Regional Role with Broad Responsibility

Seker will now oversee Binance’s operations throughout the Asia Pacific. That includes direct engagement with regulators, policy teams, and market partners. He will help shape how Binance rolls out products across a region where the pace of policy development varies by country. It is a big role at a big moment.

Responding to Structural and Staffing Gaps

The audit process in Australia identified areas where Binance could improve, especially around staffing stability and governance practices. Binance has already built up a large global compliance team, with over 1,200 employees working in this area. Seker’s leadership brings sharper focus to how those resources are used in the Asia Pacific region.

A Step Toward Greater Coordination

This is not just about one office or one country. The company is clearly making moves to ensure its regional branches work closely with regulators, rather than simply reacting to investigations or enforcement actions. A hire like this gives the company someone who understands how to have those conversations without adding friction.

Where Things Go from Here

SB Seker now steps into a job that will likely grow in importance. His work will help shape how Binance meets local expectations, balances innovation with regulation, and maintains momentum in key markets across the Asia Pacific. It is a role that will require patience, precision, and a clear understanding of both the crypto space and traditional finance.

Key Takeaways

• Binance has appointed SB Seker as its new Asia Pacific head, bringing deep experience from both government and crypto sectors.
• Seker’s arrival comes as Binance Australia undergoes an independent audit focused on anti-money laundering and counter-terrorism financing.
• He previously held senior compliance roles at Crypto.com and the Monetary Authority of Singapore, giving him a strong policy and regulatory background.
• His appointment signals Binance’s intent to strengthen regional operations and improve engagement with regulators and partners.
• Seker will play a key role in coordinating Binance’s compliance efforts across diverse Asia Pacific markets, where regulations are evolving quickly.