Jaren’s Multi-Mode Life

 

While most NBA players wind down after practice, Jaren Jackson Jr. transforms into Trip J in his home studio, where he’s recorded over 150 tracks. This multi-dimensional identity caught the attention of BTCC, the world’s longest-serving cryptocurrency exchange, which recently unveiled a partnership campaign that goes beyond traditional sports marketing.

 

Three Modes: The Complete Modern Athlete

 

 

The BTCC partnership video showcases Jackson’s lifestyle through three distinct modes: day mode, highlighting his basketball dominance; night mode, featuring his music production; and trading mode, demonstrating his smart financial decisions through BTCC’s platform.

 

Authentic Storytelling Through Music

 

Rather than generic soundtrack music, the campaign features Jackson’s own self-produced tracks from his 2025 EP “Zelle,” including the standout song “Imitate.” Every beat carries the same focus that defines his Defensive Player of the Year performance on court.

 

🎶 Listen to Zelle here

 

“This collaboration with Jaren Jackson Jr. goes far beyond typical sports sponsorship,” said Aaryn Ling, Head of Branding at BTCC Exchange. “We’re telling authentic stories that bring out the creative energy and multi-dimensional thinking that defines both JJJ’s approach to basketball and music, and BTCC’s fresh perspective on cryptocurrency trading.”

 

Exclusive Referral Campaign

 

 

The partnership extends with the “JJJ Invites You to the Game” referral challenge starting September 25, 2025, offering 178,500 USDT in rewards. It reflects BTCC’s mission to make crypto accessible through authentic partnerships with multi-dimensional athletes like Jackson, who embody innovation both on and off the court.

Join the referral campaign now 🔥