Argentine Football Association Teams Up with BTCC

There’s a reason Argentina’s football legacy resonates far beyond the pitch. It’s built on decades of passion, resilience, and moments that stop the world. Now, that legacy has a new partner. BTCC, the world’s longest-serving cryptocurrency exchange, has been named the Official Regional Partner of the Argentine Football Association, a partnership that spans the full 2026 FIFA World Cup schedule.

A Legacy Worth Celebrating

For AFA fans, the story of La Albiceleste needs no introduction. From the nation’s first World Cup triumph in 1978, through Diego Maradona’s iconic 1986 campaign, to Lionel Messi lifting the trophy in Qatar 2022, Argentina’s football journey is one of the most celebrated in the history of the sport. Names like Gabriel Batistuta, Javier Zanetti, and Ángel Di María have each left their mark, contributing to a tradition defined by heart, grit, and an unrelenting will to win.

It’s precisely this identity that drew BTCC to the partnership. As Claudio Fabián Tapia, President of the AFA, put it:

“When we looked at BTCC’s history in the industry, what stood out wasn’t just how long they’ve been around, but how consistently they’ve earned the trust of their users. That kind of track record matters to us, and it made this partnership a natural fit.”

 

Win a Messi-Signed Jersey: The Lucky Draw Is Live

 

Here’s where it gets exciting for fans. To celebrate the partnership, BTCC is running an exclusive Legendary Lucky Draw campaign from April 2 to April 15, 2026, open to all users. The headline prize is a jersey signed by the legendary Lionel Messi.

Additional premium AFA merchandise is also up for grabs. This campaign is a must-enter campaign for AFA supporters.

Full registration details are available here.

More to Come: Trading Competition & Exclusive Merch

The celebration doesn’t stop at the lucky draw. BTCC will soon be launching a trading competition with substantial prize pools, where users can compete on trading volume to win exclusive BTCC x AFA merchandise signed by members of the Argentine National Team.

Full details on eligibility, prizes, and registration will be published on BTCC’s official website and channels ahead of launch, so stay tuned!

 

 

Founded in 2011, BTCC is a leading global cryptocurrency exchange serving over 11 million users across 100+ countries. As the official regional sponsor of the Argentine Football Association (AFA) and with NBA All-Star Jaren Jackson Jr. as its global brand ambassador, BTCC delivers secure, accessible crypto trading services with an unmatched user experience.