Bank of America: Now’s the Time to Bet Big on Meta’s AR Glasses (META)

Wall Street's throwing weight behind Zuckerberg's vision—again.

Augmented Reality Breakthrough

Meta's latest AR prototype reportedly slashes latency to near-imperceptible levels while bypassing traditional display constraints. Bank of America analysts confirm testing units that outperform all current consumer-grade hardware.

Market Positioning

The tech giant's vertical integration—from chips to content ecosystem—creates moats even skeptical investors can't ignore. They're betting developers will flock to the platform once production scales.

Financial Reality Check

Because nothing says 'sure thing' like bankers recommending tech that hasn't shipped yet—while their trading desks quietly short the supply chain. The play? Hardware margins today, metaverse dominance tomorrow... or until the next pivot.

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Meta Reveals New Glasses Lineup

The centerpiece of the event was the, priced at $800. These come with a built-in display that shows Meta AI, apps, and contextual details. They are paired with a Neural Band, which uses sensors to detect subtle hand gestures for navigation.

Meta also expanded its lineup with two additional products. The Ray-Ban Gen 2 glasses, starting at $379, come with longer battery life, improved video capture, and new conversation tools. The Oakley Meta Vanguard glasses, priced at $499, are aimed at athletes.

Analyst Is Confident in Meta’s Roadmap

The 5-star analyst said his team tested the Display glasses and found them “quite functional” and intuitive, describing them as light, easy to wear, and simple to navigate. He believes the combination of audio and visual features with AI could make AR glasses “the leading device for the AI era.”

Still, he cautioned that the $800 model is “early for mass adoption.” The limited style options, high price, and six-hour battery life may slow near-term uptake.

Despite these challenges, Post expects the Ray-Ban Gen 2 glasses to see strong demand during the holiday season. Their lower price, longer battery life, and new features make them more appealing to a wider range of customers.

Is META Stock a Good Buy Now? 

Turning to Wall Street, Meta’s shares have a Strong Buy consensus rating on TipRanks. This is based on 42 Buys and six Holds assigned over the last three months. Meanwhile, the average META stock price target of $873.14 indicates a 12.56% upside from its current price.