Apple’s September 9 Event: Here’s Everything You Need to Expect From AAPL’s Big Reveal
Mark your calendars—Apple just dropped the date for its biggest showcase of the year.
September 9 is officially circled in Cupertino. The tech giant’s annual launch event promises major hardware reveals, software deep-dives, and the usual dose of theatrical flair.
What’s on the table?
New iPhone models—always the headline act. Spec upgrades, camera enhancements, maybe even a design refresh. Then there’s the wearables: Apple Watch iterations, potential AirPods updates, and whispers around AR glasses.
Don’t forget iOS previews. Smoother animations, AI integrations, and features you didn’t know you needed—until Tim Cook says you do.
And yes, the stock will probably jump—then dip—then confuse everyone for three straight quarters. Classic AAPL.
One thing’s certain: if you’re into tech, September 9 is your Super Bowl. Bring popcorn.
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Indeed, the iPhone 17 Air is rumored to be just 5.5 mm thick with a 6.6-inch screen, thereby making it slimmer than any current iPhone. Meanwhile, the standard iPhone 17 could get a larger 6.3-inch display and a smoother 120Hz refresh rate, which is an upgrade from the 60Hz used in earlier models. Along with improved processors and internal specs, these changes are expected to make the lineup faster and more modern.
Alongside the iPhones, Apple is likely to introduce new versions of its smartwatches: the Apple Watch Series 11, Ultra 3, and SE 3. The Ultra 3 may feature a larger display and faster charging. There’s also a chance that we will see the AirPods Pro 3, which WOULD be the first update to the Pro earbuds in three years. Interestingly, they’re expected to have a smaller design, better noise cancellation, a new chip, and touch controls.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 15 Buys, 11 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $238.45 per share implies 4% upside potential.
