Stellantis (STLA) Unveils New Jeep Cherokee SUV as Sales Continue to Slide

Stellantis drops new Cherokee while numbers head south—classic automotive pivot play.

The Refresh Gambit

Jeep's legendary SUV gets its latest makeover just as Stellantis faces mounting pressure from declining showroom traffic. The new model boasts updated tech and styling—but can shiny features reverse a downward trend?

Numbers Don't Lie

Sales have been slipping—no surprise in an era where electric startups and hybrid giants dominate headlines. Stellantis isn't just competing with rivals; it's fighting market gravity.

Finance Bite

Because nothing says 'confidence' like launching a new model while your sales chart looks like a crypto crash—without the occasional pump.

Elevate Your Investing Strategy:

• Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.

Interestingly, Jeep describes the 2026 Cherokee as a tech-filled SUV with a modern interior and a 30% boost in cargo space compared to the previous model. It also fits neatly between the Jeep Compass and Grand Cherokee in size, thereby giving buyers a mid-size option that combines comfort and practicality. The base price is $36,995, including destination fees, and vehicles are expected to arrive at dealerships by the end of this year or early next year.

This launch is especially important for Jeep as it tries to reverse its long-term sales decline while Stellantis deals with bigger challenges, which include President Trump’s tariffs that are estimated to cost the company $1.74 billion this year. Despite the added costs, Jeep CEO Bob Broderdorf says that the brand’s global operations give it the flexibility to adapt. In addition, new Stellantis CEO Antonio Filosa, who previously led Jeep, has made reviving the Cherokee a key priority. Indeed, he believes that new products like the 2026 Cherokee position Stellantis for a turnaround.

Is STLA Stock a Good Buy?

Turning to Wall Street, analysts have a Hold consensus rating on STLA stock based on four Buys, 10 Holds, and two Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average STLA price target of $10.51 per share implies 4% upside potential.