Robinhood (HOOD) Scores Big with New Football Predictions Market Launch

Robinhood just kicked off its latest play—a football predictions market that lets users bet on game outcomes without traditional sportsbooks.

GAMBLING MEETS INVESTING

The platform blurs lines between trading and speculation, offering real-money predictions on NFL and college football matches. Users can leverage their existing brokerage accounts instead of navigating offshore betting sites.

TECH-DRIVEN SPECULATION

Built on Robinhood's slick mobile interface, the feature processes millions of micro-transactions instantly—because what's more American than combining football, gambling, and commission-free trading?

REGULATORY TIGHTROPE

The move cleverly exploits prediction market loopholes while avoiding outright sportsbook classification. Another masterclass in disruptive fintech innovation—or regulatory arbitrage, depending on which compliance officer you ask.

Just remember: when your portfolio and parlay both crash on Monday morning, at least the losses are tax-deductible.

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The new predictions market is being launched ahead of the new NFL football season and comes as Robinhood tries to capitalize on the popularity of sports betting in the U.S. Going forward, people will be able to trade on the outcomes of NFL and college football games using the Robinhood app. Robinhood said the games WOULD include regular season NFL match-ups and all college Power Four games.

“Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs,” said the company in a news release announcing the new offering.

Sports Betting

Sports betting is increasingly popular in America as a growing number of states legalize the practice. Earlier this year, a record $1.39 billion was wagered on the Super Bowl. Robinhood Markets is aggressively expanding its predictions market as it pushes further into sports betting.

Robinhood said it expects the football predictions market to be tradable every day between 8 a.m. and 3 a.m. New York time. Since first unveiling its predictions market at the end of 2024, Robinhood said it’s seen more than two billion contracts traded. HOOD stock has risen 197% this year.

Is HOOD Stock a Buy?

The stock of Robinhood Markets has a consensus Moderate Buy rating among 20 Wall Street analysts. That rating is based on 14 Buy, five Hold, and one Sell recommendations issued in the last three months. The average HOOD price target of $108.79 implies 1.73% downside from current levels.