Nike Stock (NKE) Soars 15%—Crushing Earnings & Outmaneuvering Tariffs Like a Pro

Nike just schooled the market—again. Shares skyrocketed 15% after dropping a profit bomb that left analysts scrambling to upgrade their spreadsheets. Here’s how the Swoosh pulled it off.

Earnings Knockout: Numbers don’t lie—unless they’re buried in an earnings call footnote. Nike’s latest report had Wall Street high-fiving like they just discovered arbitrage.

Tariff Jiu-Jitsu: While competitors whine about trade wars, Nike’s already three moves ahead—reshuffling supply chains like a crypto trader flipping altcoins. (Take notes, legacy brands.)

The Cynic’s Corner: Let’s be real—this rally’s as sustainable as a meme coin’s ATH. But for now? Just do it—and cash out before the hedge funds do.

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Management said on their earnings call with analysts and media that tariffs will cost Nike $1 billion in the current fiscal year. However, they also outlined plans to “fully mitigate” that cost by adjusting its supply chain, working more closely with its factory and retail partners, and implementing price increases.

Currently, about 16% of Nike’s supply chain is in China and the company said it expects to reduce that to a high single-digit percentage range by the end of summer 2026. Management said the company is also considering cost cuts in the months ahead. That was all music to the ears of analysts and investors who bid NKE stock up sharply on June 27.

Analyst Upgrades

Analysts were quick to upgrade NKE stock following the strong print and on comments related to tariff impacts and the company’s overall turnaround strategy. Erwan Rambourg, a top four-star rated analyst at HSBC, upgraded Nike’s stock to a Buy rating from Hold previously, and lifted his price target on the shares to $80 from $60.

“We expect a ‘swoosh’-shaped recovery after years of pain,” wrote Rambourg in a note to clients. “Nike appears to us to be a battered leader with a convincing reboot and the interest of having a fully refreshed team that is acting with speed and experience.” NKE stock is still down 17% over the past year.

Is NKE Stock a Buy?

Nike’s stock has a consensus Moderate Buy rating among 25 Wall Street analysts. That rating is based on 13 Buy and 12 Hold recommendations issued in the last three months. The average NKE price target of $71.83 implies 0.57% downside from current levels. These ratings are likely to change after the company’s recent financial results.