Boeing’s Paris Air Show Flop: Sparse Sales & Stock Slide (NYSE:BA)
Another year, another underwhelming showcase for Boeing at the Paris Air Show. While rivals flaunt billion-dollar deals, the aerospace giant slinks away with little to show—except a bruised share price.
Ghost Town at the Boeing Booth
No blockbuster orders. No buzzworthy prototypes. Just the quiet hum of investors wondering if management even bothered to show up.
The Stock Market’s Verdict
Wall Street doesn’t reward half-hearted participation. Shares dip as Airbus feasts on Boeing’s leftovers—classic ‘buy the rumor, sell the no-news’ behavior.
Maybe next year they’ll remember air shows are for selling planes, not just collecting frequent flyer miles. Until then, enjoy the turbulence.
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Reports noted that Boeing announced no new deals, but did confirm a deal with All Nippon Airways for 23 787-9 aircraft and 18 737 Max 8 jets. All Nippon also has an option for four more Max 8s, if it proves so inclined. Boeing’s self-imposed silence at the show proved to be an opportunity for immediate rival Airbus (EADSY), who pulled in 148 firm orders, 102 provisional orders, and about $21 billion in total orders.
Perhaps in the unkindest cut, Embraer—a perpetual also-ran against the duopoly—managed to take home more orders than Boeing with 77 ordered aircraft and an option for 55 more. But Boeing might have ended up with something a little better out of the deal: respect. Certainly, Boeing could have pressed the issue and made aggressive sales even as the wreckage of one of its aircraft was being picked through by Indian authorities. But Boeing’s respectful, self-imposed silence allows it to avoid the worst kind of criticism, that it is attempting to profit while fresh wounds bleed. And with Boeing already looking at a backlog of over 5,000 planes, it can afford to sit out an air show to look respectful.
And Besides….
But Boeing did not just sit down and be humble in the wake of an air disaster. Boeing Huntsville and the Missile Defense Agency reportedly have been working on flight tests for a new kind of radar system that will be used in the United States’ defense. And reports suggest it worked out reasonably well.
The radar in question—Long Range Discrimination Radar—was tested in Alaska recently to see if it could “…successfully acquire, track and report missile target data to the Command and Control Battle Management and Communications” systems. Boeing noted that the tests confirmed that the sensors involved in the radar system could indeed get data from long-range operations, make threat detection systems better and improve response times as well.
Is Boeing a Good Stock to Buy Right Now?
Turning to Wall Street, analysts have a Strong Buy consensus rating on BA stock based on 16 Buys, three Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 12.57% rally in its share price over the past year, the average BA price target of $221.56 per share implies 11.52% upside potential.
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