Amazon’s (AMZN) Ring Doorbells Now Deploy AI to Detect Suspicious Activity—Privacy or Surveillance?

Amazon’s Ring doorbells just got smarter—or creepier, depending on who you ask. The retail giant’s home-security arm is rolling out AI-powered surveillance to flag 'suspicious activity' at your doorstep. No more waiting for porch pirates to strike—now algorithms judge your visitors in real time.

How it works: The system analyzes motion patterns, facial cues, and behavior anomalies. A loitering delivery driver? Tagged. A neighbor’s dog lifting its leg on your hydrangeas? Red-flagged. Amazon promises fewer false alarms than traditional motion sensors—but critics whisper about overreach.

The finance angle: Another revenue stream for AMZN, naturally. Because what’s better than selling you a doorbell? Selling you a subscription to monitor it. Shares barely budged—Wall Street’s too busy calculating how much paranoia can be monetized.

Bottom line: The future of home security is here, served with a side of dystopia. Next up: AI that charges your credit card when it detects buyer’s remorse in your expression.

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It’s worth noting that the feature is launching in beta for premium Ring subscribers in the U.S. and Canada and is part of Ring’s push into artificial intelligence, according to CEO Jamie Siminoff, who returned to lead the company in April after stepping away in 2023. Amazon acquired Ring in 2018 for around $1 billion in order to expand its reach in smart home and security tech. And while Ring started with video doorbells, it now offers a variety of devices, such as floodlight cameras, alarm systems, and even security drones.

However, Ring’s expansion into AI comes with controversy. The company has faced criticism in the past for its partnerships with U.S. police departments, which had some people worried about privacy and racial profiling through its Neighbors app. In response, Ring removed a feature in 2024 that previously let law enforcement directly request user footage.

What Is the Price Target for AMZN Stock?

Turning to Wall Street, analysts have a Strong Buy consensus rating on Amazon stock based on 47 Buys and one Hold assigned in the past three months. Furthermore, the average AMZN stock price target of $243 per share implies 14.1% upside potential from current levels.