XRP Price Plummets as Trading Volume Craters - Critical Support Levels in Jeopardy

XRP faces mounting pressure as price action turns bearish amid collapsing trading volume.

LIQUIDITY VANISHES

The digital asset's trading volume dropped significantly, creating a vacuum where even the most optimistic bulls can't find footing. Market participants are watching with growing concern as the usual support levels appear increasingly fragile.

TECHNICAL BREAKDOWN

XRP's price decline accelerated as trading activity evaporated. The combination suggests fading institutional interest and retail exhaustion—classic signs of a market losing conviction. When volume disappears during a downturn, it's not consolidation—it's capitulation.

MARKET REALITY CHECK

Another day in crypto where fundamentals take a backseat to sentiment. The 'if you build it, they will come' philosophy meets the cold reality of trading screens—sometimes they just leave. Volume doesn't lie, even when the hopium flows freely.

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In their latest results, Amazon reported Q3 earnings of $1.95 per share, beating analysts’ estimates of $1.57 per share, as revenue rose to $180.2 billion, driven by strong growth in its AWS cloud division and advertising business. Meanwhile, Apple posted fiscal fourth-quarter earnings of $1.85 per share, up 13% from a year earlier, with revenue rising 8% to $102.5 billion, supported by steady iPhone demand and robust services growth.

Goldman Stays Bullish on Amazon

Goldman Sachs kept a Buy rating on the stock and increased the price target to $290 from $275. The firm said that while investors may focus on changes in consumer spending in the NEAR term, Amazon’s key businesses — e-commerce, cloud, and advertising — continue to show strong momentum.

The firm highlighted that AWS should gain from rising demand for AI tools among large companies, while Amazon’s retail and delivery network keeps getting more efficient and lowering costs. He added that Amazon’s advertising unit is growing quickly with high profit margins, becoming a bigger source of earnings.

Goldman expects Amazon to keep improving both sales and margins in the coming years, supported by its mix of strong businesses and steady investment in new technology.

Goldman Sees Multi-Year Growth Cycle Ahead for Apple

Goldman raised the price target on Apple to $320 from $279 and kept a Buy rating. He said Apple’s latest results showed solid underlying demand, with the iPhone revenue miss tied to supply limits rather than weaker sales.

Ng expects Apple to enter a multi-year product upgrade cycle, supported by new AI features, including a more advanced version of Siri and fresh AI partnerships. He also pointed to Apple’s plans for new designs, such as a potential foldable iPhone in 2026, and ongoing investment across its product line.

On the services side, revenue ROSE 15% year over year, lifted by higher subscriptions for iCloud+, AppleCare, and AppleOne. Goldman added that Apple’s margins remain strong, helped by a richer product mix and greater use of in-house technology.

Which Is the Best Tech Stock?

We used the TipRanks Stock Comparison Tool to see which of these ‘Magnificent 7’ names analysts favor more. Amazon holds a “Strong Buy” consensus rating, supported by a 20.8% upside potential over the next 12 months. In comparison, Apple carries a “Moderate Buy” rating, with analysts expecting a modest 2.7% downside from current levels.