Salesforce (NYSE:CRM) Accelerates AI Revolution with OpenAI and Anthropic Game-Changing Partnerships
Enterprise software giant Salesforce doubles down on artificial intelligence in major strategic pivot.
The AI Arms Race Heats Up
Salesforce just fired the latest salvo in the corporate AI wars—forging strategic alliances with both OpenAI and Anthropic. The move signals a massive commitment to embedding cutting-edge AI across its entire customer relationship platform.
No more dipping toes in the water—this is a full-scale cannonball into the AI pool. The partnerships aim to integrate advanced language models and machine learning capabilities directly into Salesforce's ecosystem.
Wall Street's Cautious Optimism
While analysts nod approvingly at the strategic direction, some investors are wondering if this is just another expensive tech trend chase. Because nothing says 'serious business strategy' like jumping on the AI bandwagon everyone else is driving.
The real test? Whether these AI integrations actually move the revenue needle or just become another line item in the R&D budget. Salesforce bets big that artificial intelligence will redefine enterprise software—and they're not waiting around to find out if they're right.
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What’s New?
The partnerships will embed OpenAI’s latest GPT-5 model directly into Salesforce’s ecosystem.
This means Salesforce customers can now access and manage their Core CRM data directly within ChatGPT. This allows users to pull sales records, review customer conversations, and build Tableau visualizations simply by typing natural language queries into the chatbot interface.
Also, Salesforce is introducing a new feature called Agentic Commerce. It allows U.S. merchants to sell directly to ChatGPT users using Agentforce Commerce, while keeping full control over orders, payments, and customer relationships.
To enable this, CRM is teaming up with Stripe to support this system, while letting merchants stay in charge of their orders and customer info.
CRM Enhances Slack Platform
Integrations into Slack, which sees 5.2 billion weekly messages, include using ChatGPT for summarizing conversations and boosting search results. Further, Codex, OpenAI’s code-writing agent, will be available to handle programming and development tasks via natural language instructions within Slack channels.
Salesforce Taps Anthropic’s Claude
Salesforce and Amazon (AMZN)-backed Anthropic have expanded their strategic partnership to bring trusted, enterprise-grade AI to regulated industries such as finance, healthcare, and cybersecurity.
The key focus point is Anthropic’s Claude model, which will be integrated within Salesforce’s secure environment, allowing companies to deploy AI while keeping sensitive data protected.
The deal also includes the launch of Claude Code, Anthropic’s AI coding assistant, now used by Salesforce engineers to boost productivity and streamline development.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 29 Buys, nine Holds, and one Sell assigned in the last three months. At $328.06, the average Salesforce stock price target implies a 33.54% upside potential.
