Amazon (AMZN) Teams Up with FanDuel for NBA Basketball Betting Integration

Tech giant Amazon just scored a slam dunk in the sports betting arena.

The Partnership Play

Amazon's strategic move with FanDuel positions the e-commerce behemoth directly in the live sports betting action. No more sidelines—this is main court positioning.

NBA Integration Strategy

Basketball games become immediate betting opportunities. Real-time waging meets real-time viewing. The synergy creates frictionless engagement for millions of fans already streaming through Amazon's platforms.

Market Implications

Traditional sports broadcasters just got outmaneuvered. Amazon converts passive viewers into active participants—and collects data on every play. Because apparently, watching billionaires pay millionaires to play games wasn't profitable enough already.

Welcome to the new era of sports entertainment—where every timeout becomes a betting window.

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Going forward, people watching National Basketball Association (NBA) games on Amazon’s Prime Video will be able to track their wagers through Flutter-owned (FLUT) FanDuel. Amazon says that FanDuel is the exclusive oddsmaker of NBA and WNBA basketball games that are streamed on Prime Video.

People who bet on basketball games can LINK their FanDuel accounts to their Prime Video profiles and see how their wagers are playing out in real time while the games are being played live, says Amazon. Users can also track their progress on parlays and check wins and losses. However, people cannot place bets directly on Prime Video or through Amazon. They must use FanDuel to make bets.

Gambling Explosion

The deal between Amazon and FanDuel comes as sports gambling explodes across the U.S. With more states legalizing sports betting, Americans are expected to spend more than $150 billion this year betting on the outcomes of football, basketball, baseball, soccer, and ice hockey games. Sports betting is currently legal in 39 U.S. states.

Amazon says it aims to create an “immersive” experience for people watching and betting on NBA basketball games that stream on Prime Video. Former LA Clippers basketball player Blake Griffin, who will serve as an analyst for NBA on Prime Video, will also become an ambassador for FanDuel’s NBA offering.

Is AMZN Stock a Buy?

AMZN stock has a consensus Strong Buy rating among 44 Wall Street analysts. That rating is based on 44 Buy recommendations assigned in the last three months. The average AMZN price target of $266.39 implies 21.64% upside from current levels.