Euro Pratik Sales IPO Opens Today: Grab Shares at ₹235-247 Price Band Before They Soar!
Retail investors swarm as Euro Pratik Sales hits the market—priced between ₹235 and ₹247 per share. The offering's timing couldn't be sharper, tapping into renewed appetite for public listings.
Why the buzz? Pricing strategy meets market momentum. At ₹247 top end, the IPO positions itself as accessible yet premium—a sweet spot for both institutional and retail players. Early indicators suggest strong oversubscription, mirroring the recent IPO frenzy.
Behind the numbers: A test of India's retail investment thirst. With crypto volatility shaking confidence, traditional IPOs like this offer a 'safe' thrill—almost nostalgic, if you ignore the underlying hype cycle. Finance never really changes; it just rebrands.
Will it pop or flop? All eyes on the first day close. One thing's certain—the street's betting big, and FOMO's back on the menu.
Anchor portion
The company allotted over 54.64 lakh equity shares at ₹247 per share to investors, including 360 One group, Motilal Oswal Mutual Fund (MF), ITI MF, Alchemy Capital Management, Nuvama Wealth, Ashish Kacholia-backed Bengal Finance and Investment, Turnaround Opportunities Fund, NEO Asset Management, SB Opportunities Fund II and US-based PineBridge Investments, according to exchange data.
IPO details
The IPO is a complete offer for sale (OFS) of 1.83 crore share by the promoters and promoter group, aggregating to ₹451.32 crore. The price band has been fixed at ₹235 to ₹247 per share, and the minimum application lot is 60 shares.
Half of the offer size has been reserved for qualified institutional buyers (QIBs), 35 per cent for retail investors and the remaining 15 per cent for non-institutional investors (NIIs).
It will conclude on September 18, 2025. The allotment process is expected to be finalised by September 19. The shares will likely list on both BSE and NSE on September 23, 2025.
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Axis Capital and DAM Capital Advisors are the book-running lead managers of the issue.
Business portfolio
Euro Pratik Sales operates with an asset-light model, outsourcing manufacturing while focusing on design, branding, and distribution. The company has built a broad product portfolio, sold under the flagship brands Euro Pratik and Gloirio. Financially, it reported 28 per cent increased revenue in fiscal 2025 at ₹284.23 crore. Profit after tax ROSE by nearly 22 per cent to ₹76 crore.
The company’s heavy reliance on foreign suppliers exposes it to currency fluctuations. The company also depends significantly on distributors and third-party vendors, making its supply chain vulnerable.
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Valuation
On valuation, brokerages noted that the IPO is reasonably priced at around 31–33 times FY25 earnings, making it attractive compared with peers in the decorative interiors space, though the risk profile is relatively higher.
Some recommendations suggest that the IPO is better suited for long-term investors who want to tap into the growing organised decorative materials market, while short-term traders should temper expectations.
In contract, Shivani Nyati, Head of Wealth at Swastika Investmart Ltd, said that investors may avoid the IPO as high valuation and operational risks warrant cautious consideration.
Published on September 16, 2025
