Motilal Oswal AMC Leaps into ONDC: Mutual Funds Go Digital—Finally

Traditional finance takes a baby step into the future—Motilal Oswal AMC just plugged into India's Open Network for Digital Commerce (ONDC). Now investors can buy mutual funds without faxing paperwork from 1998.

No more middleman tango

The move cuts out layers of legacy brokerage friction. ONDC’s decentralized infrastructure lets users transact directly—because nothing says 'innovation' like replicating what crypto’s done for years.

But will it matter?

While traditional players play catch-up, DeFi protocols quietly hit $100B TVL. Maybe next they’ll 'discover' yield farming—just in time for the next bear market.

Partnership targets broader, first-time investor reach

Prateek Agrawal, Managing Director and CEO of MOAMC, said the integration represents more than just a new distribution channel, emphasising the company’s goal to provide greater retail investor access to investment products. The initiative builds on MOAMC’s research-driven investment approach, which has been developed over decades.

Akhil Chaturvedi, Executive Director and Chief Business Officer at MOAMC, highlighted that the partnership addresses distribution gaps while creating digital infrastructure that benefits both distributors and investors across various locations and income segments.

ONDC chief sees shift towards decentralised distribution

ONDC’s Acting CEO Vibhor Jain described the integration as a significant shift from centralised to decentralised distribution, noting that established players adopting technology-led innovation signal confidence in the ecosystem.

MOAMC, incorporated in 2008, operates as the SEBI-registered investment manager for Motilal Oswal Mutual Fund, providing services that include mutual funds, alternative investment funds, and portfolio management services.

Published on August 13, 2025