Should You Buy Bitcoin While It’s Below $90K?

Crypto markets are heating up as Bitcoin hovers below the $90,000 psychological barrier. Institutional money keeps flowing in while retail investors watch from the sidelines.

The Institutional Wave

BlackRock's spot Bitcoin ETF just crossed $25 billion in assets under management. Fidelity isn't far behind with $18 billion. These aren't speculative plays anymore—they're strategic allocations from pension funds and sovereign wealth managers.

Technical Setup Screams Bullish

Bitcoin's weekly chart shows consolidation below all-time highs. The 50-week moving average provides solid support while the RSI indicates room for upward momentum. Historical patterns suggest breaking $90k could trigger another leg up toward $120k.

The Regulatory Landscape Clears

SEC approval of multiple spot ETFs changed everything. Regulatory uncertainty that plagued crypto for years finally gives way to institutional-grade frameworks. Even traditional finance skeptics can't ignore the $2 trillion market cap anymore.

Meanwhile, traditional banks struggle with single-digit returns and regulatory headaches—watching their lunch get eaten by decentralized protocols offering real yield.

Bitcoin below $90k might look expensive to traditional investors, but in the context of global monetary debasement and digital asset adoption curves, it's still early innings. The real question isn't whether to buy, but how much you can afford to miss out on.

Looking under UPS' hood

At least at first glance, the price seems to be right for buying UPS. The beaten-down stock trades at a forward price-to-earnings ratio of only 11.2. That low multiple could be viewed as a bargain by many investors.

However, others might be afraid that UPS could be a value trap. The company's revenue declined 2.7% year over year in the second quarter of 2025. Its adjusted diluted earnings per share sank 13.4%. UPS continues to face some serious challenges. There's so much macroeconomic uncertainty that the company didn't give revenue or operating profit guidance in its Q2 update.

Much of that uncertainty centers around the TRUMP administration's tariffs. UPS CFO Brian Dykes revealed in the company's Q2 earnings call that U.S. trade policies led to a decline of roughly 35% in shipments between China and the U.S. in May and June. That's especially problematic because this is UPS' most profitable shipping lane.

The U.S. small package market is also under pressure. UPS CEO Carol Tomé noted in the Q2 update that consumer sentiment was "near historic lows." She also referenced weak U.S. manufacturing activity as a headwind.

A better story than meets the eye?

Despite the question marks hanging over UPS, the stock could offer a better story than meets the eye. For one thing, I think a controversial MOVE by management could pay off over the long run.

Last year, UPS announced plans to cut its(AMZN 1.08%) shipment volumes by more than 50% by the end of 2026. This decision seemed crazy to some observers, considering that Amazon was (and still is) UPS' biggest customer.

However, the underlying logic behind the move makes sense. Many of the shipments UPS delivered for Amazon had low margins. Eliminating this volume will allow the package delivery giant to reduce its cost structure significantly and actually boost profit margins in the process. Because of the Amazon glide-down and other efficiency initiatives, UPS expects to cut expenses by $3.5 billion in full-year 2025.

Meanwhile, the company is targeting higher-margin business. In particular, UPS is focusing on complex healthcare logistics, which represents a total addressable market of around $82 billion. The company hopes to close on its acquisition of Andlauer Healthcare Group by the end of 2025. Andlauer is a Canadian provider of logistics and specialized cold chain transportation solutions for the North American healthcare sector.

Image source: Getty Images.

Is UPS stock a buy while it's below $90?

I don't think growth investors will find UPS stock appealing at all. However, that WOULD have been the case even when the company didn't face its current headwinds.

On the other hand, UPS could be a pretty good pick for value investors. The stock is trading at a low earnings multiple. I do expect UPS' bottom line to improve in the future (although the macroeconomic uncertainty could linger for a while).

If you're an income investor, UPS offers a juicy forward dividend yield of 7.8%. Could the board of directors decide to cut the dividend? Maybe, but that doesn't seem in the cards for now. Tomé addressed this issue head-on in the Q2 earnings call, stating, "We know how important the dividend is to our investors, and you have our commitment to a stable and growing dividend."

So is UPS stock a buy while it's below $90? The answer depends on your investing style.