SAG-AFTRA Strikes Landmark Deal: Video Game Performers Win AI Consent Protections
Hollywood's labor muscle flexes again—this time in the digital arena. SAG-AFTRA just locked down a groundbreaking contract giving voice and motion-capture artists veto power over AI replicas of their work. No more synthetic stand-ins without a paycheck.
The fine print? Performers now get explicit consent clauses and compensation guarantees when studios use AI to mimic their voices, likenesses, or movements. A preemptive strike against the inevitable tide of algorithmic replacement—because even creative jobs aren't safe from Silicon Valley's 'disruption' fetish.
Meanwhile, Wall Street analysts are already pricing in the downside: fewer exploitable human assets means thinner profit margins for gaming studios. How ever will they afford their third yacht?
