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Apple Plays It Cool on AI Hype—But Still Flexes iPhone and Mac Upgrades

Apple Plays It Cool on AI Hype—But Still Flexes iPhone and Mac Upgrades

Author:
decryptCO
Published:
2025-06-10 00:23:17
14
1

Apple Tones Down AI Hype While Showcasing Next iPhone, Mac Features

No breathless AI promises here—just a quiet showcase of hardware that'll still cost you a kidney. Tim Cook's team sidesteps the generative arms race, betting users care more about polished features than Silicon Valley buzzword bingo.

The new silicon? Faster. The cameras? Sharper. The walled garden? As lush as ever—now with a fresh coat of paint. Meanwhile, Wall Street yawns and checks Bitcoin's price.

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