YGG Doubles Down on Gaming Ecosystem with New Publishing Arm—Drops ’LOL Land’ as First Title
Yield Guild Games (YGG) just flipped the script—launching a publishing division that could reshape play-to-earn’s messy middleman economy. Their debut game ’LOL Land’ hits the ground running, though skeptics whisper it’s just another tokenized carrot for crypto degens.
Why it matters: Web3 gaming’s been bleeding players faster than a Ponzi scheme loses liquidity. YGG’s vertical move—publishing directly—cuts out bloated third parties. But let’s see if the economics actually reward gamers rather than VCs this time.
The punchline? If ’LOL Land’ fails, at least the name will remind everyone of crypto’s favorite trading strategy: laugh all the way to the bank—or the bankruptcy court.
Degens over mass market
The publishing strategy deliberately targets crypto enthusiasts rather than attempting to onboard traditional gamers. Dizon argues this approach addresses an underserved market segment larger than hardcore Web3 gaming.
"If you look at people who are trading memecoins, minting NFTs, or trading on exchanges, these are people that you can consider to be possible players under the ’Casual Degen’ label," Dizon said.
Asked about how he thinks Web3 games could last, Dizon, who claims to prefer playing single-player RPGs like Clair Obscur: Expedition 33, told Decrypt it’s a matter of perseverance.
"I do think that Web3 games can have a lasting impact on people," he said. "It’s hard to make games in general. It’s even harder to make games that have new technology and figure out what the right format is for that technology, for people to use it.
Edited by Sebastian Sinclair
