Nasdaq Giant Fundamental Global Bets Big on ETH Treasury in Bold Rebrand to FG Nexus

Wall Street meets Web3 as a listed player goes all-in on crypto.

From suits to smart contracts:
Fundamental Global—now FG Nexus—just became the first Nasdaq-listed firm to allocate treasury reserves to Ethereum. No half-measures here—this is a full-throated endorsement of crypto’s institutional future.

Why it matters:
When traditional finance dinosaurs start hedging with ETH, even the most cynical bankers reach for their risk models. (Spoiler: Their spreadsheets still can’t price ‘vibes’ or ‘wen moon.’)

The bottom line:
The rebrand isn’t just paint—it’s a pivot. And for once, the ‘blockchain strategy’ slide might actually mean something.

Rebranding to FG Nexus

As part of the latest treasury pivot, Fundamental Global will rebrand itself as FG Nexus, a MOVE the company says reflects its new strategic orientation toward Ethereum and decentralized finance. The company will also begin trading under updated ticker symbols FGNX and FGNXP.

The rebranding is not merely cosmetic. According to a statement shared by the company, FG Nexus intends to operate as a vehicle that bridges traditional financial infrastructure with Ethereum’s ecosystem.

Its stated objective is to provide shareholders exposure not only to ETH’s price movements but also to the broader utility of Ethereum as a programmable settlement LAYER for digital assets, stablecoins, and tokenized real-world assets.

To oversee this transition, the company has also introduced a new leadership team with experience in both traditional finance and the crypto sector.

FG shares plummet

Before markets opened on July 30, investors pushed the stock up 76.66% to $38.00 in a surge that reflected early Optimism around the company’s new direction.

Yet by market close, a degree of uncertainty was evident among shareholders. FG stocks had lost ground, ending 13.7% lower at $18.57, according to Google Finance data, possibly due to the scale of the transition and concerns over the company’s weak financials.

Nevertheless, the company is joining a growing cohort of firms adopting Ethereum as a strategic treasury asset. Over the past month, companies like BitMine Immersion Technologies, SharpLink Gaming, and 180 Life Sciences (soon to rebrand as ETHZilla) have all disclosed substantial ETH allocations as part of broader crypto treasury strategies.