Bitget Revs Up Crypto Adoption with Web3 Racing Zone at MotoGP Germany

Bitget just burned rubber at MotoGP Germany—launching an immersive Web3 experience that merges high-speed racing with decentralized tech. Forget boring grandstands—this is a pit stop for the crypto-curious.

Why it matters: The exchange isn't just sponsoring—they're building a physical gateway to digital assets. Think NFT trophies, tokenized fan rewards, and maybe even a few Lambo dreams.

The cynical take: Because nothing says 'mass adoption' like pairing volatile crypto with 200mph motorcycles. At least when you lose money here, you'll blame the racing line, not the charts.

Crypto firms increase sports spend to $565m

Bitget is just one of the major crypto exchanges leveraging sports partnerships to reach a mainstream audience. The crypto industry increased its spending by 20% various sports partnerships during the 2024–2025 season. Total spending during that period reached $565 million, with Crypto.com as the biggest spender.

The most popular recipients were the UEFA Champions League and Formula One, totaling $213 million. Still, despite a steady increase in spending over the years, the industry has yet to surpass its record spend during the 2022–2023 season. At that time, just before the collapse of FTX, the industry spent a total of $685 million.