Thesis Doubles Down on Bitcoin’s Mass Adoption Play with Strategic Lolli Buyout
Bitcoin just got another gateway drug.
Thesis—the venture studio behind crypto heavyweights like Fold and TBD—just snapped up rewards platform Lolli in a move that screams 'mainstream or bust.' No terms disclosed (because when has crypto ever been transparent about deals?).
Why this matters
Forget moonboys—this is about building actual economic rails. Lolli’s 10,000+ merchant network lets normies earn satoshis buying socks on Walmart.com. Thesis gets distribution; Bitcoin gets utility beyond speculative gambling. Everybody wins (except maybe the SEC).
The real playbook
1. Embed Bitcoin in everyday spend
2. Abstract away private keys
3. Profit when adoption hits escape velocity
Because nothing screams 'hyperbitcoinization' like earning 1% back in BTC on your Starbucks latte—while VISA still takes 3% off the top. The irony writes itself.
One cynical footnote: Because what’s a crypto acquisition without some vaporware promises? Let’s see if they actually integrate before the next bear market.
How Lolli’s next chapter could reshape Bitcoin adoption
Under Matt Luongo’s leadership, Lolli plans to enhance its rewards platform while laying the groundwork for global expansion.
In the coming months, the company will roll out major improvements to its popular Arcade and Daily Stack features, adding more games, quests, and higher-value rewards to make Bitcoin accumulation more engaging and accessible.
Strategically, the integration with Fold’s ecosystem aims to create a seamless loop between earning and spending Bitcoin. The companies are collaborating on an expanded gift card marketplace that will offer more brands and higher reward rates.
More importantly, Lolli intends to address one of its most common user complaints by implementing instant payouts, eliminating the waiting period between earning and accessing Bitcoin rewards. This change alone could significantly improve user retention and engagement.
The strategic value of the deal becomes clear when viewed in the context of Thesis’s broader portfolio. By combining Lolli’s rewards platform with Fold’s spending capabilities, Mezo’s earning tools, and tBTC’s cross-chain functionality, Thesis is building the infrastructure for a self-sustaining Bitcoin economy.
At the same time, Lolli’s existing traction, including 600,000 users and $20 million in rewards paid out since 2018, provides Thesis with a substantial user base to build upon. But the real measure of success will be whether this acquisition can convert casual earners into active participants in the Bitcoin economy.
