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Mastercard Bets Big on Tokenization: 100% of EU Transactions to Go Digital by 2030
Mastercard Bets Big on Tokenization: 100% of EU Transactions to Go Digital by 2030
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Plastic's out, tokens are in—Mastercard just doubled down on a cashless future for Europe. The payments giant predicts every single EU transaction will be tokenized within six years. No more raw card numbers floating around—just cryptographic stand-ins shielding your data from breaches (and, let’s be honest, saving banks a fortune in fraud disputes).
Tokenization isn’t new, but Mastercard’s all-in push signals a tipping point. Merchants win with fewer declines, regulators get their compliance wet dream, and consumers? Well, they’ll barely notice—until the next 'convenience fee' appears. The real question: Will this actually kill fraud, or just give hackers a juicier target?
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