Kraken Dives Into Institutional Waters With Prime Brokerage Launch

Wall Street’s suits finally get their own crypto sandbox—complete with VIP liquidity and ’institutional-grade’ hand-holding.

Kraken Prime rolls out the red carpet for hedge funds and family offices tired of slumming it with retail traders. Because nothing says ’mature asset class’ like replicating traditional finance’s two-tiered system.

Bonus jab: Just in time for the next cycle’s ’institutional adoption’ narrative—right after they finish dumping last cycle’s bags.

Kraken Prime for asset management

The product targets hedge funds, asset managers, and corporations looking for institutional-grade execution and risk management capabilities in crypto markets. 

Kraken positions the service as a response to growing regulatory clarity and maturing infrastructure, which have made digital assets more accessible to traditional finance participants.

📣 Introducing Kraken Prime – The institutional gateway to crypto

Trade, custody & finance, all in one platform.

✅ Multi-venue liquidity
✅ Smart order routing
✅ Integrated custody
✅ Flexible settlements

Where performance meets trust.

Get started: https://t.co/d5Iy0yXkJ7 pic.twitter.com/u4t8czgxhi

“Kraken Prime is built to meet the execution quality and service expectations of today’s institutional investors,” Kraken co-CEO David Ripley said in a statement. “We may not be the first to market, but we’re setting the bar for institutional crypto.”

Kraken Prime distinguishes itself by offering 24/7 white-glove client support and integration with Kraken’s custody and banking services.

Kraken Prime is currently available to eligible institutional clients. The platform has received SOC 2 Type I and ISO/IEC 27001 certifications, signaling compliance with industry-standard security and operational protocols.