Dogecoin Makes Historic Move: House of Doge Acquires Major Italian Football Club

Meme coin goes mainstream in stunning sports acquisition

The crypto world just scored a major goal—House of Doge's landmark purchase positions Dogecoin at the center of professional sports

From internet joke to serious player

This isn't just another celebrity endorsement—it's a full-scale institutional embrace that validates meme coins as legitimate financial instruments

The beautiful game meets digital currency revolution

Traditional football clubs typically rely on corporate sponsorships and broadcasting deals—House of Doge's acquisition flips the entire sports ownership model on its head

Because nothing says financial sophistication like a cryptocurrency born from a Shiba Inu meme buying a centuries-old European institution—the ultimate proof that in today's market, doge really does eat the world

Bringing DOGE onto world football stage 

Triestina 1918 Calcio is a professional football club, and one of the oldest in Italy.

Currently, the club plays in Italy’s Series C tier. While not in the limelight of Serie A, Italian football’s top tier club competition, the investment is a statement that aligns with Dogecoin’s entry into the European football stage.

Not only does it bring digital assets and traditional sports together, its offers an opportunity for crypto to positively impact the community.

According to Marco Margiotta, chief executive officer of House of Doge, investing in Triestina goes beyond football. 

“It’s about connecting Dogecoin’s global community with one of Europe’s most storied clubs and proving that digital assets can drive real-world value, culture, and passion. This is a first step in bringing the spirit of dogecoin directly into the fabric of the world’s game,” Margiotta noted. 

As well as capital investment aimed at bolstering Triestina’s football operations, House of Doge will work with the club’s leadership to bring DOGE to fans. Support features will include use of the token for ticket payments, concessions, and merchandise purchase. Introducing these options both benefits the club as well as significantly boosts Dogecoin’s utility.

DOGE is currently the ninth largest cryptocurrency with a market cap of over $29.9 billion.