Crypto Giant BTCC Scores Big: NBA Star Jaren Jackson Jr. Becomes First Sports Partner
Crypto meets courtside as BTCC slams its first sports sponsorship deal.
Memphis Grizzlies' Jaren Jackson Jr. just became the face of crypto trading—proving even NBA defenders can't block blockchain's mainstream momentum.
Why it matters: Exchanges are ditching boring billboards for athlete clout. Jackson's 2.3M Instagram followers now get a crash course in 'HODLing' alongside dunk highlights.
The cynical take: Because nothing screams 'financial revolution' like paying a millionaire to shill volatile assets during timeouts. Game on.